Email Marketing Specialist

4 days ago


Hyderabad, Telangana, India Exogenesis Solutions Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role Objective

Own the outbound email channel: build clean lists, run multi-touch sequences at scale, maintain deliverability, generate meetings, and surface ICP insights.

Key Responsibilities

  • Source and verify ICP-aligned prospect lists

  • Design and execute multi-touch outbound email sequences

  • Send 5,000+ emails/month while protecting domain health

  • Manage replies: route warm leads, log rejections, categorize objections

  • Track deliverability, bounce %, spam %, opens/replies

  • Report results weekly by industry, size, and persona

KPIs (Monthly)

  • Emails sent: 5,000+

  • Reply rate: 4-8%

  • Positive replies: 12-20% of replies

  • Meetings booked: 10-15

  • Bounce rate: less than 3%, Spam complaints: less than 0.2%

Requirements

  • 2-4+ years outbound email for SaaS/B2B tech

  • Strong knowledge of deliverability best practices

  • Hands-on with Apollo / Instantly / Outreach / Woodpecker

  • Strong copywriting skills

  • Data-driven mindset with A/B testing experience

  • CRM/automation proficiency



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