Email Marketing Specialist
5 days ago
Role Objective
Own the outbound email channel: build clean lists, run multi-touch sequences at scale, maintain deliverability, generate meetings, and surface ICP insights.
Key Responsibilities
Source and verify ICP-aligned prospect lists
Design and execute multi-touch outbound email sequences
Send 5,000+ emails/month while protecting domain health
Manage replies: route warm leads, log rejections, categorize objections
Track deliverability, bounce %, spam %, opens/replies
Report results weekly by industry, size, and persona
KPIs (Monthly)
Emails sent: 5,000+
Reply rate: 4-8%
Positive replies: 12-20% of replies
Meetings booked: 10-15
Bounce rate: less than 3%, Spam complaints: less than 0.2%
Requirements
2-4+ years outbound email for SaaS/B2B tech
Strong knowledge of deliverability best practices
Hands-on with Apollo / Instantly / Outreach / Woodpecker
Strong copywriting skills
Data-driven mindset with A/B testing experience
CRM/automation proficiency
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