Head of Content

3 days ago

Bengaluru, Karnataka, India Wealthy Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Role Overview

  • We are seeking a Head of Content & Social Media to define, execute, and scale Wealthys content and social presence
  • This is a leadership role that combines hands-on strategy with team-building
  • You will manage our writers, designers and editors while hiring and mentoring new talent, including social media and content
  • The ideal candidate has deep knowledge of financial investment products, experience in the wealth management/fintech space, and a proven record of building high-performing content teams from the ground up

Key Responsibilities

  • Content & Social Strategy: Develop and implement an integrated content and social media plan aligned with brand and business goals.
  • Team Building & People Management: Hire and onboard social media specialists, writers, and other content roles to strengthen the function.
  • Financial Expertise: Create and oversee content that reflects a strong understanding of mutual funds, wealth management, and investment products.
  • Content Production: Oversee production of blogs, educational articles, newsletters, social posts, videos, infographics, and resources for MFDs and investors.
  • Brand Consistency: Maintain a cohesive voice, style, and tone across all channels.
  • Analytics & Optimization: Track performance of content and social initiatives, using data to refine strategy.

Requirements

  • Experience: Minimum 8 years in content marketing/communications, with at least 3 years in a leadership role.
  • Industry Knowledge: Mandatory experience in financial services, wealthtech , fintech, or investment advisory sectors.
  • Financial Acumen: Deep understanding of mutual funds, investment products, and financial markets (non-negotiable).
  • Strategic & Execution Skills: Ability to design and execute scalable content programs.
  • Communication Skills: Strong writing, editing, and storytelling skills, especially in simplifying complex financial topics.
  • Tools & Platforms: Familiarity with CMS, SEO, social media management tools, and analytics platforms.

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