AM - D2C Channel & Growth Manager

2 days ago

Mumbai, Maharashtra, India ACME SERVICES PRIVATE LIMITED Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description:

  • Website Management & Optimization:
  • Oversee day-to-day operations of the Shopify D2C websites.
  • Implement and continuously improve UI/UX to enhance shopper journeys and
  • maximize conversion rates.
  • Manage on-page SEO, content deployment, product listings, and websitemerchandising.
  • Drive off-page strategies including link-building, digital PR, and partnerships toboost site authority and traffic.
  • Growth & Revenue Management:
  • Identify and execute growth and retention levers to improve customer acquisition,engagement, and lifetime value.
  • Plan monthly bottom up revenue for the website at product category, customercohorts and funnel level
  • Analyze sales data, user behavior, and site performance to optimize revenue andprofitability.
  • Develop and implement strategies to reduce cart abandonment and increaseaverage order value.
  • Cross-Functional Collaboration:
  • Work with internal / external performance marketing stakeholders to plan andreview digital marketing spends for driving growth
  • Liaise with CRM partners to coordinate personalized marketing campaigns and
  • loyalty programs.
  • Collaborate with the brand design / product team to understand and incorporatecategory focus (new launches, core products, etc.)
  • Collaborate with technology teams and Shopify partners to implement new
  • features, troubleshoot issues, and enhance site performance.
  • Manage relationships with payment gateway providers to ensure smooth andsecure transactions.
  • Project & Stakeholder Management:
  • Lead deployment of new site features, upgrades, and marketing campaigns,ensuring timelines and quality standards.
  • Coordinate with marketing, supply chain, and customer service teams to align allD2C efforts.
  • Reporting & Analytics:
  • Provide regular performance reports and insights to senior management.
  • Use data-driven decision-making to recommend and implement improvements.

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