Territory Manager
9 hours ago
Job Title: Territory Manager – Biological Agri Inputs (West Bengal)
Location: North 24 parganas + South 24 parganas
Experience: 2–6 years in agrochemical / fertilizer / bio-input sales
CTC: Competitive (fixed + strong incentives)
Company Description
Farmology is a new age Agritech company which blends proprietary Agri-inputs and digital agronomy. Based out of Kolkata, dedicated to assisting farmers in their farming journey. The organization focuses on helping farmers understand crop health and protection to minimize pre-harvest losses. Farmology aims to promote eco-friendly products through government cooperative societies and a strong distribution network across major agriculture states in India.
Role Description
We are expanding our agri-inputs business across West Bengal and looking for a Territory Manager who can drive on-ground sales, build dealer networks, manage key retailers, and run field demonstrations.
This role is field-intensive: 80% of time will be in villages, retail points, and
demo plots
.
If you know your market, your dealers trust you, and you enjoy direct field work — this role fits you
Key Responsibilities
- Dealer Network Expansion: Identify, onboard, and activate new retailers and sub-dealers in assigned blocks.
- Sales & Target Delivery: Achieve monthly and quarterly sales targets for the territory.
- Collections: Ensure timely recovery of payments and maintain credit discipline with dealers.
- Farmer Engagement: Conduct field demos, plot visits, farmer meetings, and product training sessions.
- Market Intelligence: Track competitor activities, pricing, and demand patterns at block/village level.
- Channel Servicing: Maintain strong relationships with existing dealers and provide timely support.
- Reporting: Daily field reporting via mobile apps/CRM; maintain visit discipline.
Required Skills & Experience
- 2–6 years in agrochemical, fertiliser, bio-inputs, or seed sales
- Strong retailer network in the assigned districts
- Experience with on-ground demos and farmer activation
- Proven track record of achieving sales targets
- Familiarity with district/block-level agri markets
- Must be willing to travel extensively (80% field time)
- Basic comfort with WhatsApp, CRM, and digital reporting
What We Offer
- Competitive fixed salary + high-upsides on incentives
- Growing product portfolio with strong field performance
- Clear career path (Territory Manager → Area Manager)
- Supportive environment for field operations, demos, and rapid territory scaling
Who Will Succeed in This Role
- People who enjoy being in the field, not behind a desk
- Those who already know 20–40 retailers personally
- Professionals comfortable balancing sales + collections + demos
- Individuals who want to grow into multi-district leadership roles
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