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Social Media Associate

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Delhi, Delhi, India Elite Marque Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Description

Elite Marque is an integrated corporate communication firm based in Delhi. We assist clients in constructing brand identity and industry equity. Our mission is to educate, support, and help brands by devising effective strategies tailored to their goals and challenges. We offer a range of services, including Public Relations, Media Relations, Influencer Marketing, Social Media Management, and more.

Role Description

We are seeking a creative and driven Social Media Associate to join our team. In this dynamic position, you will be responsible for managing Elite Marque's social media content and executing influencer marketing initiatives. The ideal candidate should have a strong background in content creation, excellent communication skills, and a flair for being in front of the camera.

Location: NSP, Delhi | 5 Day work week| 9:30am-6:30pm

Experience: 1–2 Years

Company: Best Place to Work Certified

Key Responsibilities

  1. Content Creation and Management:

- Develop engaging and innovative content for the company page and client's page along with various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

- Create a content calendar to ensure timely posting and relevance to current trends and events.

- Monitor and maintain brand voice and message consistency across all platforms.

  1. Social Media Strategy:

- Assist in developing and implementing a comprehensive social media strategy to enhance brand visibility and engagement.

- Analyse and report on social media performance metrics to track growth and engagement rates, identifying areas for improvement.

  1. Influencer Collaboration:

- Identify and outreach to potential influencers and brand ambassadors that align with the company's target audience and values.

- Coordinate and execute influencer marketing campaigns, ensuring deliverables are met and performance is tracked.

  1. Monitoring Trends and Competitors:

- Stay updated on industry trends, competitor activities, and emerging social media platforms to keep the brand ahead of the curve.

- Conduct regular competitor analysis to evaluate social media strategies and identify potential opportunities.

  1. Reporting and Analysis:

- Create weekly and monthly reports detailing social media performance, engagement rates, audience growth, and campaign effectiveness.

- Use insights from analytics to adjust strategies and improve future content and engagement efforts.

  1. Collaboration with Cross-Functional Teams:

- Work closely with the PR, marketing, and creative teams to ensure alignment on campaigns and messaging.

- Participate in brainstorming sessions to generate ideas for promotional campaigns and content initiatives.

Qualifications

  • Bachelor's degree in Marketing, Communication, Journalism, or a related field.
  • 1-2 years of work experience in a related field
  • Should have experience working on canva, AI- tools, CapCut, VN.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional development and career advancement.
  • A collaborative and innovative work environment