Business Analyst

2 weeks ago

Noida, Uttar Pradesh, India Paytm Full time ₹ 9,00,000 - ₹ 12,00,000 per year

the Role:- We are seeking an experienced Business Analyst to join our team. The successful candidate will be responsible for analyzing and interpreting complex data sets, identifying trends and insights, and developing actionable recommendations to support our product development and

Were looking for a data-savvy and detail-oriented Marketing Performance Analyst & Campaign Specialist to join Paytms Merchant Marketing team. This role will be the bridge between marketing execution and data insights ensuring every campaign is tracked, measured, and optimized for impact.

You will own end-to-end campaign performance tracking across all channels and manage a portion of CleverTap campaign execution, helping us deliver data-backed growth at scale.

Key Responsibilities

1. Campaign Tracking & Reporting

Track and measure performance of monthly campaigns across multiple channels (SMS, WhatsApp, push notifications, in-app, banners, email, etc.).

Build and maintain campaign performance dashboards with KPIs such as reach, engagement, conversions, GMV impact, and ROI.

Ensure data accuracy by validating and cleaning incoming campaign performance data.

Provide actionable insights to campaign managers and business stakeholders for optimization.

2. Marketing Automation (CleverTap)

Create and schedule selected campaigns on CleverTap (push, in-app, WhatsApp, etc.) based on briefs.

Support campaign segmentation, audience targeting, and A/B testing.

Maintain and update user segments for ongoing lifecycle and winback campaigns.

3. Insights & Optimization

Identify trends, best-performing channels, and improvement opportunities from campaign data.

Work with the growth, product, and marketing teams to recommend targeting refinements and messaging tweaks.

Present weekly and monthly performance summaries to business leaders.

:

  1. 24 years of experience in marketing analytics, campaign performance tracking, or marketing operations.

  2. Hands-on experience with marketing automation tools (CleverTap preferred, but MoEngage, WebEngage, or similar also okay).

  3. Proficiency in Excel / Google Sheets, SQL (basic queries), and data visualization tools (Tableau, Data Studio, or similar).

  4. Strong analytical thinking and ability to translate data into actionable recommendations.

  5. Excellent communication skills for working with cross-functional teams.

  6. Attention to detail and ability to manage multiple priorities in a fast-paced environment.

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