Product & Revenue Leader - Online
4 days ago
Department: Online Business
Location: Gurugram, India
About LenskartLenskart is India's fastest-growing eyewear brand, disrupting the industry with innovative design, digital-first strategies, and a strong omnichannel presence. We are a global eyewear tech company committed to helping people see better through a relentless focus on customer experience and operational excellence.
Role Overview: Own the Global P&LWe are seeking a high-impact Global Online Business Leader to own and aggressively drive the Online P&L for India and our global footprint.
This strategic role demands a leader who can deliver high-velocity growth through a holistic strategy encompassing:
Performance Marketing Excellence
Marketplace & Quick Commerce Expansion
A Category-Led, Consumer-Backward mindset
The leader will oversee regional online teams, ensuring a cohesive, compelling, and globally consistent online presence across all markets.
Key Responsibilities1. Strategic P&L & Business RoadmapOwnership: Own the end-to-end Online P&L for all channels and geographies.
Strategy: Define and execute a holistic online growth roadmap by rigorously working backward from consumer needs to build innovative, category-leading solutions.
Channel Integration: Integrate marketplace and quick commerce strategies into the overall business plan to capture new growth opportunities and customer segments effectively.
Acquisition & Retention: Drive aggressive customer acquisition, retention, and reactivation strategies across all digital channels (Meta, Google, Affiliates, Programmatic, etc.).
ROI Optimization: Lead internal performance marketing teams and agency partners to ensure high ROI campaigns and optimize media spends based on LTV and sophisticated audience cohorts.
E-commerce Scale: Develop and scale strategies for key marketplace and quick commerce platforms, managing relationships and optimizing presence to maximize sales velocity.
Leadership: Lead regional online channel teams, providing strategic direction and operational support to drive localized revenue targets.
Consistency: Ensure market-specific growth is accelerated while maintaining global brand, operational, and tech consistency.
Experience: Collaborate closely with product and tech teams to create a best-in-class online experience across Lenskart's digital assets (web/app).
Conversion: Drive continuous experimentation and A/B testing to dramatically improve conversion rates, engagement, and retention metrics.
Data-Driven Decisions: Monitor key performance dashboards and funnel metrics daily/weekly to inform rapid, data-driven decisions.
Forecasting: Lead growth forecasting, sophisticated customer segmentation, and hyper-targeted audience strategies to power scalable marketing efforts.
Unification: Work closely with supply chain, category, CX, merchandising, and creative teams to ensure a unified customer journey and seamless operational execution across all online touchpoints.
P&L Responsibility: A proven history of managing the complete income and expense statement for a large-scale digital business, with a focus on sustainable profit and aggressive revenue growth.
Product-Driven Customer Experience: The ability to lead technical teams to build digital features that simplify complex buying decisions, such as virtual fitting tools and seamless try-on experiences.
Strategic Marketing Oversight: Expertise in managing large advertising budgets across search engines and social media, ensuring the cost to acquire a customer is balanced against their long-term value.
Multichannel Distribution: Practical experience scaling sales through company-owned websites, mobile applications, third-party marketplaces, and rapid-delivery platforms.
Customer Experience focus: The skill to analyze complex customer data to identify friction points in the digital journey and implement rapid improvements to drive customer experience online.
Cross-Functional Leadership: A track record of aligning diverse departments—including supply chain, creative design, and engineering—to ensure a consistent customer experience across different global regions.
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