Content Marketing
24 hours ago
MUST HAVE EXPERIENCE IN EDUCATION INDUSTRY ONLY
Job Description: Content Marketing & Digital Marketing Head
Location: Ahmedabad (Head Office)
Company: TOPS Technologies Pvt. Ltd.
Experience: 7–12 years in Content & Digital Marketing, with at least 3+ years in a leadership role
About TOPS Technologies
TOPS Technologies is Gujarat's largest IT Training & Placement company with 20+ centers, 100,000+ students trained, and partnerships with 3000+ IT companies for placements. We deliver hands-on, industry-relevant training in Python, Data Science, Cybersecurity, UI/UX, VFX, Digital Marketing, and more. Our mission is to bridge the skill gap and empower students with career-launching opportunities in IT.
Role Overview
We are seeking a Content Marketing & Social Media Head to lead TOPS' content and digital storytelling across SEO, blogs, social media, email, and video platforms. The role combines content strategy, social media growth, and SEO-driven performance marketing to build visibility, generate leads, and strengthen our positioning as the #1 IT Training & Placement brand in Gujarat.
Key Responsibilities
Content Strategy & Leadership
Design and execute a 360° content marketing strategy that drives organic growth and student engagement.
Build and manage a team of writers, designers, SEO executives, video editors, and social media managers.
Develop a content calendar for blogs, social, video, and PR/editorials aligned with admission cycles & placement drives.
Social Media Marketing
Own strategy and execution for Instagram, Facebook, LinkedIn, YouTube, and emerging platforms (Reels/Shorts).
Create and manage social-first campaigns (memes, reels, carousel posts, placement success videos, testimonials).
Plan paid + organic campaigns to build brand awareness and student leads.
Develop a consistent brand voice across channels, adapting content for different audiences (students, graduates, professionals).
Track trends, hashtags, and competitor activity to stay relevant and engaging.
SEO & Digital Growth
Drive organic lead generation through keyword research, on-page/off-page SEO, and local SEO.
Integrate social + SEO campaigns to maximize visibility.
Align with paid marketing campaigns to ensure unified messaging across Google Ads, Meta Ads, and LinkedIn Ads.
Analytics & Optimization
Define and monitor KPIs: website traffic, social reach & engagement, lead volume, conversion rates.
Use analytics tools (Google Analytics, Search Console, Meta Business Manager, LinkedIn Analytics, SEMrush/Ahrefs).
Continuously optimize campaigns for engagement, CTR, and ROI.
Desired Skills & Qualifications
Bachelor's/Master's in Marketing, Communications, or related field.
7–12 years of experience in content + digital marketing, including social media management.
Proven track record of growing organic traffic and social engagement.
Hands-on experience with social media tools (Meta Business Suite, Buffer/Hootsuite, Canva/Adobe tools).
Deep understanding of SEO + Social synergy for edtech/skilling industry.
Strong storytelling, copywriting, and campaign ideation skills.
Ability to lead cross-functional creative + performance teams.
Why Join TOPS Technologies?
Shape the brand voice and digital presence of Gujarat's #1 IT Training & Placement company.
Lead a high-impact team where creativity meets measurable growth.
Work on diverse campaigns: student journeys, placements, podcasts, reels, editorials.
Be part of a mission to impact thousands of student careers every year.
Interested please share resume on
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