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Area Sales Manager-General Trade
2 weeks ago
- Position Title - Area Sales Manager-General Trade (Appliance)
- Location – Vijayawada (Accountable for the entire Andhra Pradesh)
- Total Experience - 5 to 14 Years (Minimum in a Similar Role)
- Qualification - MBA (Full Time is compulsory)
- Report to the Branch Sales Manager
- Direct Reporting - Yes (3 to 5 On Roll Employees approx.)
- Languages Known- English & Hindi & Telegu (Preferred)
- Industry- FMCD/Consumer Durable/Electrical & FMCG/Luggage/Building Material (Except Cement)
Key Responsibilities: -
Sales
- Give sales plan category/product/channel-wise- per month, after discussion with key distributors and dealers
- Daily tracking of sales plan, expectation vs. reality, billing (value achievement of every channel)
- Tracking and updating the Daily Sales Report
- Ensuring Product Mix in the sales and indenting for products
- Ensuring new products and launches are communicated to the market, and the launches are happening on time
- Monitoring Competitors' activity in the Market
- Monitoring effective use of POP materials along with Co's products prominently displayed at all retail shops
- Ensure Company objectives are being fulfilled in a month and cascade the same to team members: working with Field Force in the Market
- Provide effective customer service
- Identifying new distributors and markets to start or develop new markets/territories, and understanding why the brand is not available
- Ensuring new channel mix in the portfolio- to reduce dependency on distributors
- Coordinating with the Depot/Logistics on a day-to-day basis in terms of getting the right Product Mix, and dispatch of goods to respective towns/distributors.
Cost Control
- Control on outstanding: tracking payments/outstanding from channel partners
- Ensuring timely payment from Distributors as per the stipulated time given to them.
Promotional Activities
- Monitoring Schemes in Retail Trade and Distributors.
- Monitoring and implementing successful promotional activities from time to time
- Monitoring competitor activity and reporting the same
- Addressing and resolving issues from the dealer/distributor point of view.
Subordinate Development
Providing on-the-job training to subordinates
Remarks-
- Good Communication Skills & clarity of thought in terms of Sales processes.
- Looking for a stable candidate
(Frequent job changes will not be considered) - Strong Exposure to channel sales and rural market exposure is compulsory.
- Team Handling is compulsory (Compulsory to handle On Roll Team Only)
- Strong data analytical skills (Working knowledge of Excel is essential)
- Willingness to travel a minimum of 10 to 12 days
- Candidates should have handled a minimum business of 60 Crs PA & above will be considered
- Candidates with a 30 to 45-day notice period will be considered.