Sales Manager

7 hours ago

Vijayawada, Andhra Pradesh, India 4S Advisory's Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview:

We are seeking a results-driven General Trade Sales Manager to spearhead our sales efforts for bread and short shelf-life products in the general trade market. The ideal candidate will have a strong background in FMCG sales, with a particular focus on daily distribution and retail penetration through door-to-door sales. This role demands hands-on leadership, field presence, and a relentless drive to achieve targets.

Key Responsibilities:

Market Expansion: Identify and onboard new retailers, kirana stores, and local distributors to increase market penetration.

Sales Execution: Drive daily sales of bread and other short shelf-life products through direct store visits and door-to-door sales activities.

Team Management: Recruit, train, and manage a team of sales agents/commission agents (auto owners cum salesmen) to ensure efficient market coverage.

Route Planning: Develop and optimize daily sales routes to maximize coverage and minimize delivery times.

Performance Tracking: Monitor sales performance, set daily/weekly targets, and ensure consistent achievement of goals.

Customer Relationships: Build strong relationships with retailers, gather feedback, and address any concerns to improve service and product placement.

Inventory Management: Collaborate with the supply chain team to ensure timely replenishment of stock and minimize wastage.

Market Intelligence: Keep a close watch on competitors' activities, pricing, and market trends to strategize accordingly.

Reporting: Provide regular sales reports, market insights, and performance updates to senior management.

Key Performance Indicators (KPIs):

Daily sales volume, especially for bread and other short shelf-life products.

Number of new outlets added monthly.

Retention and performance of sales agents.

Reduction in product returns and wastage.

Competitor analysis and market insights.

Qualifications:

Bachelors degree in Business, Marketing, or a related field.

Minimum 5 years of experience in FMCG sales, with a focus on general trade and short shelf-life products.

Proven track record in door-to-door sales and market expansion.

Strong leadership skills with experience in managing a field sales team.

Excellent communication and negotiation abilities.

Proficiency in using basic sales tracking tools and Microsoft Office Suite.

Willingness to travel extensively and work in a field-oriented role.

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