Senior Executive

Job Title: Retail Demand Planner

Location: Mumbai

Department: Retail

Position Overview
The Retail Demand Planner plays a crucial role in ensuring the optimal inventory levels across retail stores by accurately forecasting and planning demand for products. This position involves close collaboration with merchandising, sales, supply chain, and marketing teams to ensure the right products are available at the right time and in the right quantities. The Demand Planner will

leverage historical data, trends, and market insights to develop demand forecasts that support business goals and minimize stockouts or overstock situations.

Key Responsibilities

• Demand Forecasting:
• Develop and maintain accurate demand forecasts for assigned product categories or stores.
• Utilize historical sales data, seasonal trends, and promotional activities to predict future demand.
• Collaborate with merchandising, marketing, and sales teams to incorporate new product launches, promotions,

and marketing campaigns into demand planning.

• Inventory Management:
• Monitor inventory levels across retail locations and work with supply chain teams to ensure inventory availability

while minimizing excess stock.

• Review and analyze sell-through data, stock levels, and order quantities to optimize inventory flow and reduce

stockouts or overstock conditions.

• Data Analysis and Reporting:
• Analyze sales trends, product performance, and other key metrics to support forecasting accuracy.
• Generate regular reports on demand planning performance and inventory status for key stakeholders.
• Provide actionable insights to support decision-making related to product replenishment and markdown

strategies.

• Collaboration and Communication:
• Coordinate with supply chain, logistics, and sales teams to align demand plans with supply capabilities and

inventory strategies.

• Work closely with merchandising and buying teams to ensure demand is aligned with promotional and seasonal

strategies.

• Act as a liaison between various departments to communicate changes in demand, supply issues, or product

availability.

• Continuous Improvement:
• Identify opportunities for process improvements and automation in demand planning to increase efficiency and

forecast accuracy.

• Monitor and report on forecast accuracy, providing recommendations to enhance forecasting processes.

Qualifications

• Education:
• Bachelor's degree in Business, SCM, Logistics, or related field.
• Certification in Demand Planning (e.g., CPIM, CSCP) or relevant experience is a plus.
• Experience:
• Minimum of 3 -5 years of experience in retail demand planning, inventory management, or related field.
• Strong understanding of retail operations and supply chain processes.
• Experience with forecasting software (e.g., SAP) and Microsoft Excel.
• Skills:
• Strong analytical skills with the ability to interpret complex data and translate it into actionable plans.
• Excellent communication and interpersonal skills to collaborate effectively across departments.
• Attention to detail and the ability to manage multiple priorities in a fast-paced retail environment.
• Knowledge of retail trends, consumer behaviour, and seasonal demand fluctuations.

About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.