Tech Process Senior Associate

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At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us

As the Email Campaign Builder, you will serve as a vital member of moving a program from conception to completion. You will leverage your expertise in marketing automation to influence best practices, streamline production and execution, and optimize program performance. You'll be responsible for building components essential to the program including emails, landing pages, and campaigns. You'll collaborate with delivery managers to ensure the accuracy of final deliverables and troubleshoot potential discrepancies.

*Position Responsibilities*
Email Design And Development

• Collaborate with marketing and design teams to create visually compelling and responsive email templates that adhere to brand guidelines.
• Code HTML and CSS emails from scratch or using email marketing platforms.
• Ensure emails render correctly across various email clients and devices.
• Implement dynamic content and personalization elements in emails.

Campaign Execution

• Build, test, and deploy email campaigns using email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
• Set up automated email workflows for marketing and service update campaigns.
• Ensure timely and accurate delivery of emails to target audiences.

Testing And Optimization

• Troubleshoot and resolve any rendering or deliverability issues using Litmus.
• Analyze campaign performance data and make data-driven recommendations for optimization.
• A/B test different email elements (e.g., subject lines, calls to action, design layouts) to improve engagement and conversion rates

Collaboration And Communication

• Work closely with the marketing team to understand campaign objectives and target audiences.
• Provide technical expertise and guidance on email development best practices.
• Stay up-to-date on email marketing trends and technologies.
• Collaborate with teammates to continuously optimize output and program performance

Minimum Requirements

• 3+ years overall experience in email development with 2 years experience in marketing automation tools such as Eloqua, Marketo, Marketing Cloud, etc.
• Proficient in HTML and/or CSS and can develop the HTML code from scratch
• Experience in various email technology tools and digital marketing automation program management such as email, paid media, event experience.
• Ability to work independently and collaboratively in a fast-paced environment.
• Ability to identify and communicate issues to team lead and collaborate on troubleshooting.

Preferred Qualifications
Having as many of these specific qualifications is a plus, but transferable skills/experiences may be equally valuable:

• Experience working with code developing tools such as Dreamweaver
• Highly analytical, with a track record of being a strong problem solver
• Understanding of marketing operations, processes, business requirements.
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences

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Google Operations Center (GOC) is committed to equal employment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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Thanks for your interest in this opportunity Our recruitment team will contact you if your profile is a good fit for the role. If you don't hear from us within 2-3 weeks, please consider your application unsuccessful at this time. We value your patience throughout this time. For any questions, feel free to reach out to us at goc-candidate-