National Program Lead

3 days ago

Pune, Maharashtra, India FirstCry (BrainBees Solutions Ltd.) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

The
FirstCry Parent Contact Program
at hospitals and maternity clinics is
India's largest and longest-running initiative of its kind
, and a cornerstone of FirstCry's growth strategy. As the National Program Lead, you will play a pivotal role in
shaping and scaling
this flagship initiative that builds enduring trust with new parents at the most critical life stage.

This role demands an entrepreneurial mindset, a passion for operational excellence, and the ability to lead large, diverse teams across geographies. You will own the
P&L, strategic partnerships, network growth, and supply chain
—ensuring this high-impact program continues to deliver exceptional value to parents, partners, and the FirstCry ecosystem.

Key Responsibilities

Business & Strategic Leadership

  • Own and drive the
    P&L of the Parent Contact Program
    , delivering on monthly and annual targets.
  • Define and execute
    growth strategies
    to unlock new business value and adjacent opportunities.
  • Identify and act on opportunities to
    scale the hospital and maternity clinic network
    across India.

Team & Operations Management

  • Lead a
    pan-India team of 100+ managers, data executives, and field operations staff
    —from recruitment and training to performance management.
  • Foster a culture of
    accountability, cost-efficiency, and continuous improvement
    in all operational processes.
  • Be on the ground:
    travel extensively
    to drive performance, understand local challenges, and build field rapport.

Partner & Network Management

  • Sustain and expand brand partnerships—
    manage current partners and onboard new ones
    to ensure long-term program revenue.
  • Oversee
    account management, reporting, and documentation
    with brand stakeholders and internal leadership.
  • Deepen engagement with the
    hospital partner ecosystem
    while exploring new touchpoints in the maternal-child journey.

Supply Chain & Logistics Oversight

  • Ensure inventory and gifting kits are
    On Time, In Full (OTIF)
    at hospitals across India.
  • Manage
    warehouse operations, replenishment, logistics, and vendor coordination
    across multiple locations.
  • Monitor and optimize the
    end-to-end supply chain
    with a sharp eye on cost and reliability.

You Should Apply If You:

  • Are
    obsessed with execution
    and thrive on building systems that scale.
  • Have
    5–12 years of experience
    in business operations, FMCG, field programs, logistics, or retail networks.
  • Have
    exceptional people leadership skills
    —can drive performance across distributed teams.
  • Enjoy
    traveling frequently
    and being present at the ground level.
  • Are
    detail-oriented
    , data-driven, and have a bias for action.
  • Excel in high-pressure, fast-paced environments where
    ownership is non-negotiable
    .

This is not a desk job. It's a
builder's role
—where every day, you will shape how FirstCry connects with millions of new parents.

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