Senior Brand Manager

2 weeks ago

Bengaluru, Karnataka, India TIGI HR Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Location:
Bangalore

Industry:
Real Estate / Luxury / Lifestyle / Hospitality

Experience:
5–10 Years

Role Overview

We are seeking a
Brand Marketing Head
to lead the strategy, positioning, and growth of
brand portfolio
, including projects like
Eden
,
Halcyon
, and upcoming developments. This leadership role blends
strategic brand building, premium positioning, digital marketing, PR, and experiential campaigns
to strengthen our reputation as a
future-ready, sustainable, and luxury-driven real estate brand
.

Key Responsibilities

Brand Strategy & Positioning

  • Define and evolve
    overarching brand narrative
    across Eden, Halcyon, and future projects.
  • Develop positioning frameworks that align with
    philosophy
    (sustainability, spirituality, intentional living) while highlighting unique project USPs.
  • Convert brand direction into actionable briefs for campaigns, creative teams, and agencies.

Marketing Campaigns & Content

  • Design and execute
    integrated marketing campaigns
    across digital, print, outdoor, and experiential channels.
  • Lead
    brand storytelling
    for project launches, milestones, and corporate reputation initiatives.
  • Ensure tone alignment across projects: Eden's boutique calmness, Halcyon's luxury family focus, and the parent brand's modern identity.

Public Relations & Communications

  • Build strong relationships with
    media, lifestyle publications, and industry press
    .
  • Create
    thought leadership content
    around design philosophy, sustainability practices, and market trends.
  • Manage
    corporate communications and crisis response
    to protect brand reputation.

Digital & Social Media

  • Oversee
    digital brand strategy
    across Instagram, LinkedIn, Facebook, and X.
  • Lead content calendars balancing lifestyle storytelling with
    lead generation and sales enablement
    .
  • Manage SEO, SEM, and digital advertising in sync with campaign objectives.

Events & Experiential Marketing

  • Conceptualize and execute
    premium brand experiences
    : launches, showcases, investor meets, and community engagement events.
  • Collaborate with agencies to deliver
    luxury-driven activations
    aligned with ethos.

Partnerships & Stakeholder Management

  • Build partnerships with
    design, sustainability, and cultural collaborators
    to enhance brand equity.
  • Work closely with sales, business development, and design teams to ensure brand campaigns deliver
    measurable results
    .
  • Manage external partners including
    creative, PR, and digital agencies
    for performance and consistency.

Analytics & Performance

  • Define KPIs for
    campaigns, PR visibility, and digital engagement
    .
  • Track and report brand health metrics (awareness, engagement, sentiment, lead quality).
  • Use insights to
    optimize campaigns and strengthen narratives
    continuously.

Qualifications & Requirements

  • 5–10 years of experience in
    brand management, marketing, or communications
    , preferably in real estate, luxury, hospitality, or lifestyle sectors.
  • Proven expertise in
    scaling premium/luxury brands
    .
  • Strong knowledge of
    digital marketing, PR ecosystems, social media, and events
    .
  • Exceptional
    storytelling and content creation skills
    across formats.
  • Familiarity with
    sustainable practices, Vaastu, and cultural/spiritual design principles
    is a plus.
  • Strong network of
    PR agencies, media contacts, and event partners
    .
  • Analytical mindset with ability to track
    brand lift, CPL, and digital performance KPIs
    .
  • Excellent
    leadership, collaboration, and stakeholder management
    skills.
  • Creative eye for design and detail to ensure brand consistency across touchpoints.

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