area sales manager
2 days ago
Area Sales Manager (ASM) – Generic Pharma
Location: Amritsar, Punjab
Department: Sales & Marketing
Reports To: Regional Sales Manager / Zonal Sales Head
Job Purpose:
Lead and manage a team of Medical Representatives to achieve sales targets, expand market presence, and enhance brand visibility while ensuring compliance with company policies and ethical standards.
Key Responsibilities
- Sales Management
Achieve monthly/quarterly/annual sales targets.
Monitor primary and secondary sales.
Plan and execute area-wise sales strategies and brand promotions.
Drive effective doctor engagement.
- Team Management
Recruit, train, and mentor MRs.
Conduct joint fieldwork and performance reviews.
Motivate team and ensure proper reporting/CRM usage.
- Market Development
Identify new business opportunities and customer segments.
Build relationships with doctors, hospitals, distributors, and stockists.
Track competitor activities and market trends.
Conduct CMEs, doctor meets, and promotional events.
- Compliance & Reporting
Ensure ethical product promotion per pharma code.
Submit accurate reports, forecasts, and market insights.
Ensure team adherence to SOPs and regulatory norms.
- Key KPIs
Sales target achievement
Territory and doctor coverage
Team productivity & attrition
* Execution of marketing activities
* Customer satisfaction & market share growth
Qualifications & Experience
* Graduate in Science/Pharmacy/Commerce (MBA preferred)
* 5–8 years of pharma sales experience, including 2+ years in management
* Strong therapy-area knowledge
Skills
* Leadership & team management
* Strong communication & interpersonal skills
* Analytical and problem-solving abilities
* Result-driven with strategic mindset
* Proficient in MS Office & CRM tools
Job Types: Full-time, Permanent
Benefits:
- Provident Fund
Job Type: Full-time
Pay: ₹30, ₹40,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
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