Performance Specialist

3 days ago

Bengaluru, Karnataka, India Sizzle Properties Pvt Ltd. Full time

Performance Marketing Specialist – Google Ads

Location:
Hoskote / Whitefield, Bangalore

Company:
Sizzle Properties Pvt. Ltd.

Experience:
2–6 years

Department:
Digital Marketing

About Sizzle Properties

Sizzle Properties is one of Bangalore's most trusted plotted development brands, with over 40+ projects delivered and 7 million sq. ft. developed. We are a fast-growing developer known for premium layouts, strong customer trust, and consistent delivery.

We are now expanding our digital marketing team to strengthen our lead generation and brand visibility across projects like
Sizzle Heritage, Ruby, East Coast, and White Willows
.

Role Overview

We're looking for a
Performance Marketing Specialist (Google Ads)
who can independently manage and optimize campaigns across
Search, Display, YouTube, and Performance Max
. The ideal candidate is analytical, creative, and passionate about driving high-quality real estate leads through data-backed campaign strategies.

Key Responsibilities

  • Plan, launch, and optimize
    Google Ads campaigns
    to generate high-quality leads for multiple real estate projects.
  • Manage
    keyword research, ad copy, extensions, and creatives
    for maximum performance.
  • Analyze campaign metrics like CTR, CPC, and conversion rates to ensure lead quality and efficiency.
  • Implement and manage
    geo-targeting, audience segmentation
    , and negative keyword strategies.
  • Collaborate with the
    CRM and Sales teams
    to track lead outcomes and fine-tune campaigns accordingly.
  • Use
    Google Analytics, Tag Manager, and Looker Studio
    to create reports and insights.
  • Conduct
    A/B tests
    for ad creatives and landing pages to improve conversions.
  • Stay updated on
    Google Ads best practices, algorithm changes
    , and compliance norms for real estate advertising.

Skills & Tools Required

  • Mandatory:
    Google Ads Certification with hands-on campaign management experience.
  • Strong command over
    Google Ads, Analytics 4, Tag Manager, Looker Studio
    , and Excel/Sheets.
  • Clear understanding of
    real estate buyer journey
    and lead qualification cycles.
  • Analytical mindset with ability to interpret campaign data and act fast.
  • Excellent communication and collaboration skills to work with creative, CRM, and field teams.

Ideal Candidate Profile

  • 2–6 years of proven experience in
    Google Ads or Performance Marketing
    (real estate preferred).
  • Strong track record of optimizing campaigns for lead quality, not just volume.
  • Detail-oriented, self-driven, and highly accountable in performance ownership.
  • Creative thinker who can design and test new ad concepts regularly.

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