Freelance Paid Search Manager
2 days ago
Responsibilities:
- Provide complete management of Paid Search campaigns against defined success metrics; responsible for planning, developing keyword lists and text creative, implementation, optimization and performance analysis
- Provide thorough analysis of paid search campaigns via bid management and reporting tools
- Manage interactive search marketing team with a focus on development and education of associates
- Execute competitive research utilizing comprehensive tool sets
- Provide strategic planning direction and campaign management for select agency partner search marketing programs including paid search and comparison shopping engines
- Manage relationships with search engine vendors and other third parties on behalf of your agency partner
- Support client services, manager and director teams as needed
- Support new business development efforts and contribute to PowerPoint presentations as needed
- Manage and meet internal and external client expectations as well as deliverables and deadlines
- Have a financial acumen with regard to budgeting, projections, and revenue metrics
- Contribute to internal status meetings and external partner meetings
- Execute best practice strategies and methodologies to maximize agency business partner's search marketing programs
- Identify additional search channels and tactics that assist in achieving partner marketing objectives
- Stay current with all search industry developments and best practices
- Provide point-of-view (POV) summaries for industry topics, best practices or new online marketing opportunities
Experience and skills:
- BA/BS; marketing or communications preferred.
- 5+ yrs experience in Search Marketing.
- Strong knowledge of MS Office, specifically MS Excel and Powerpoint.
- Excellent organizational, communication, negotiation, and analytical skills, with strong attention to detail required.
- Superior leadership skills and proven ability to work well in a team environment.
- Independent worker and a self-starter.
- Experience collaborating with a large account team working on multi-media channels a plus.
Job Type: Part-time
Expected hours: 10 per week
Benefits:
- Work from home
Application Question(s):
- How many years of experience do you have in B2B Google Ads management
- What is your expected rate in INR per hour?
Work Location: Remote
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