Business Development Associate

2 days ago


Koramangala, Karnataka, India 0b6db1fd-157a-4a1f-b04b-ee73576fcc32 Full time ₹ 50,000 - ₹ 10,00,000 per year

Key Responsibilities1. Lead Generation & Pipeline Building

  • Engage inbound leads from website, campaigns, LinkedIn, and referrals.
  • Run targeted outbound outreach to HR managers, startup founders, and SMEs.
  • Qualify prospects based on company size, HR needs, and budgets.

2. Product Demo & Solution Selling

  • Conduct structured demos of PPLSync HRMS platform.
  • Understand HR pain points (payroll errors, compliance issues, hiring delays).
  • Position the right subscription plan and show exact ROI & operational efficiency.
  • Push conversions to closure with consistent follow-up.

3. Customer Requirement Mapping

  • Identify specific module needs:
  • ATS (recruitment)
  • Payroll & attendance
  • PMS
  • Compliance automation
  • Employee self-service
  • Work with the product/tech team on customization queries.

4. Onboarding & Activation Support

  • Help new clients complete setup (employee data upload, payroll configuration, policy mapping).
  • Ensure the customer activates and starts using all modules within 7–14 days.
  • Coordinate with the customer success team.

5. Sales Reporting & CRM Discipline

  • Maintain accurate sales funnels, lead notes, and follow-up history.
  • Share daily/weekly MIS reports on demos, closures, and pipeline status.

6. Market Intelligence

  • Track competitors (Keka, Zoho People, greytHR, Darwinbox, etc.).
  • Identify industry segments with high opportunity (IT services, schools, retail, manufacturing, startups).

Key Performance Indicators (KPIs)Primary KPIs

  • Monthly subscription closures
  • Demo → Conversion ratio
  • Lead → Qualified Pipeline ratio
  • Monthly Recurring Revenue (MRR) generated
  • Activation success (clients going live within SLA)

Secondary KPIs

  • Outbound lead volume
  • Product demo count
  • Retention & renewal referrals
  • Cross-sell (adding new modules to existing clients)

Required Skills & Qualifications

  • Graduate in any discipline (MBA preferred, not mandatory).
  • 0–4 years experience in SaaS sales, HR-tech, B2B sales OR strong aptitude to learn.
  • Excellent communication & presentation skills.
  • Ability to learn product modules deeply and explain them simply.
  • Strong follow-up discipline with a target-oriented mindset.
  • Basic understanding of HR workflows (payroll, attendance, hiring) is a bonus.

Job Types: Full-time, Permanent

Pay: ₹500, ₹1,000,000.00 per year

Benefits:

  • Cell phone reimbursement
  • Paid time off
  • Provident Fund

Work Location: In person



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