Senior Marketing Manager

2 days ago

Pune, Maharashtra, India Garena Full time US$ 90,000 - US$ 1,20,000 per year

Job Description

  • Develop and execute a marketing strategy for the game, including positioning, messaging, and go-to-market plans.
  • Establish regular connections with the community of players, gather feedback and suggestions and grow the community with planned activities and events.
  • Craft and execute dynamic marketing campaigns around in-game events, producing vibrant promotional materials and engaging content strategies that drive acquisition and engagement.
  • Lead social media management across platforms, crafting a consistent brand voice with compelling local content published weekly.
  • Analyze user preferences and social media metrics to continuously optimize content strategies and maximize audience engagement.
  • Provide detailed qualitative and quantitative reports on campaign and social media performance, offering actionable insights for improvement.
  • Collaborate with streamers, influencers, and Key Opinion Leaders (KOLs) to amplify brand reach and generate buzz.
  • Work closely with internal teams and external stakeholders to ensure timely, aligned, and high-quality content delivery to our users.
  • Collaborate with agencies, celebrities or other partners to improve organic traffic and engagement for the brand

Job Requirements

  • 5+ years of proven experience in the marketing roles, preferably within the gaming or entertainment industry.
  • Strong expertise in planning and executing successful game launches and ongoing marketing campaigns.
  • Deep understanding of social media management, content creation, and community engagement strategies, especially for the gaming community.
  • Good communication skills in English.
  • Passion for gaming and interest in Cricket will be a plus point

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