Performance Specialist
2 days ago
About the Role:
We're looking for a
Performance Media Planner
who can take charge of strategizing, executing, and optimizing ad campaigns across
Meta (Facebook & Instagram)
and
Google (Search, Display, YouTube)
platforms. You'll play a key role in driving results for our clients and internal brands.
What You'll Do:
- Plan, launch, and manage paid ad campaigns on
Meta Ads Manager
and
Google Ads
. - Work closely with the creative and strategy teams to build high-performing campaigns.
- Monitor campaign performance daily and optimize for conversions, ROAS, and CPL.
- Conduct A/B testing on creatives, audience segments, and landing pages.
- Generate campaign performance reports and insights using analytics tools.
- Stay updated with trends and updates in digital advertising platforms.
We're Looking For:
- 2–3 years of experience in running
Meta & Google Ads campaigns. - Strong understanding of
paid media KPIs like CTR, ROAS, CPC, CPL,
etc. - Hands-on experience with tools like
Meta Ads Manager, Google Ads, and Google Analytics
. - Data-driven mindset with a keen eye for campaign insights and optimizations.
- Ability to manage multiple campaigns across different industries or verticals.
Bonus Points If You Have:
- Experience with remarketing, lookalike audiences, and funnel-based targeting.
- Experience working in a creative/digital agency environment.
- Certification in Google Ads or Meta Blueprint.
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