Product Marketing Executive

4 days ago

Noida, Uttar Pradesh, India Eastern Software Solutions Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title:
Product Marketing Executive

Experience:
1–5 Years

Location:
Lotus Business Park, Sector 127, Noida

Department:
Sales & Marketing

Job Description:

We are seeking a dynamic and result-oriented
Marketing Executive
to join our Sales & Marketing team. The ideal candidate should have strong knowledge of core marketing concepts and hands-on experience in driving marketing strategies and campaigns.

Key Responsibilities:

  • Develop and execute
    Go-To-Market (GTM) strategies
    and
    STP (Segmentation, Targeting & Positioning)
    frameworks.
  • Plan and support
    product launches
    and promotional campaigns.
  • Create, manage, and optimize
    marketing collaterals
    (brochures, presentations, case studies, digital assets, etc.).
  • Conduct
    market research and competitor analysis
    to identify opportunities.
  • Collaborate with sales teams to align marketing initiatives with business goals.
  • Support branding, events, and lead generation activities.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • 1–5 years of relevant marketing experience.
  • Strong understanding of
    core marketing principles (GTM, STP, positioning, product marketing).
  • Excellent communication, analytical, and presentation skills.
  • Ability to work in a fast-paced and collaborative environment.

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