
Digital Marketing Executive
2 weeks ago
Role & responsibilities
Key Responsibilities
1. Paid Advertising & Campaign Management
- Google Ads: Manage Search, Display, Shopping, and Video campaigns; conduct keyword research, write ad copies, and optimize bids to maximize conversions.
- Meta Ads (Facebook & Instagram): Plan and run campaigns for awareness, engagement, traffic, and leads. Utilize advanced audience targeting, lookalike audiences, and remarketing strategies.
- LinkedIn Ads: Manage Sponsored Content, InMail campaigns, and lead generation forms targeted at B2B professionals.
- Other Platforms: Explore YouTube, Twitter, Quora, and emerging ad platforms for new growth opportunities.
2. Social Media Marketing & Branding
- Create and execute both paid and organic strategies for Facebook, Instagram, LinkedIn, and other relevant channels.
- Work with creative/design team to develop engaging ad creatives, videos, carousels, and stories.
- Monitor trends, hashtags, and competitor activities to stay ahead.
- Manage community engagement through comments, messages, and feedback.
3. Lead Generation & Conversion Optimization
- Develop and manage landing pages, forms, and CTAs for lead capture.
- Set up conversion tracking using Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
- Optimize Cost per Lead (CPL) and Cost per Acquisition (CPA).
- Collaborate with the sales team to ensure lead quality and nurture campaigns.
4. Analytics & Reporting
- Monitor and analyze campaign performance using Google Analytics, Google Data Studio, Ads Manager dashboards, and CRM reports.
- Provide weekly and monthly reports on traffic, conversions, CTR, ROI, and CPL.
- Recommend new strategies to scale campaigns.
5. SEO & SEM (Support Role)
- Assist in keyword strategy for organic + paid integration.
- Ensure landing pages are SEO-friendly to improve Quality Score in Google Ads.
6. Budgeting & ROI Management
- Plan monthly budgets for ads and track daily spends.
- Allocate budgets across platforms to maximize ROI.
- Conduct A/B testing on creatives, targeting, and bidding strategies.
Preferred candidate profile
- Hands-on experience with:
- Google Ads (Search, Display, Video, Shopping)
- Meta Ads Manager (Facebook + Instagram)
- LinkedIn Campaign Manager
- Google Analytics, Tag Manager, Search Console
- CRM / Lead tracking systems
- Strong understanding of performance metrics (CTR, CPC, CPL, CPA, ROAS).
- Knowledge of SEO basics and content marketing.
- Proficiency in MS Excel/Google Sheets for reporting.
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