Digital Marketing Executive

2 weeks ago

Noida, Uttar Pradesh, India UMS Product Compliance Services Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role & responsibilities

Key Responsibilities

1. Paid Advertising & Campaign Management

  • Google Ads: Manage Search, Display, Shopping, and Video campaigns; conduct keyword research, write ad copies, and optimize bids to maximize conversions.
  • Meta Ads (Facebook & Instagram): Plan and run campaigns for awareness, engagement, traffic, and leads. Utilize advanced audience targeting, lookalike audiences, and remarketing strategies.
  • LinkedIn Ads: Manage Sponsored Content, InMail campaigns, and lead generation forms targeted at B2B professionals.
  • Other Platforms: Explore YouTube, Twitter, Quora, and emerging ad platforms for new growth opportunities.

2. Social Media Marketing & Branding

  • Create and execute both paid and organic strategies for Facebook, Instagram, LinkedIn, and other relevant channels.
  • Work with creative/design team to develop engaging ad creatives, videos, carousels, and stories.
  • Monitor trends, hashtags, and competitor activities to stay ahead.
  • Manage community engagement through comments, messages, and feedback.

3. Lead Generation & Conversion Optimization

  • Develop and manage landing pages, forms, and CTAs for lead capture.
  • Set up conversion tracking using Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
  • Optimize Cost per Lead (CPL) and Cost per Acquisition (CPA).
  • Collaborate with the sales team to ensure lead quality and nurture campaigns.

4. Analytics & Reporting

  • Monitor and analyze campaign performance using Google Analytics, Google Data Studio, Ads Manager dashboards, and CRM reports.
  • Provide weekly and monthly reports on traffic, conversions, CTR, ROI, and CPL.
  • Recommend new strategies to scale campaigns.

5. SEO & SEM (Support Role)

  • Assist in keyword strategy for organic + paid integration.
  • Ensure landing pages are SEO-friendly to improve Quality Score in Google Ads.

6. Budgeting & ROI Management

  • Plan monthly budgets for ads and track daily spends.
  • Allocate budgets across platforms to maximize ROI.
  • Conduct A/B testing on creatives, targeting, and bidding strategies.

Preferred candidate profile

  • Hands-on experience with:
  • Google Ads (Search, Display, Video, Shopping)
  • Meta Ads Manager (Facebook + Instagram)
  • LinkedIn Campaign Manager
  • Google Analytics, Tag Manager, Search Console
  • CRM / Lead tracking systems
  • Strong understanding of performance metrics (CTR, CPC, CPL, CPA, ROAS).
  • Knowledge of SEO basics and content marketing.
  • Proficiency in MS Excel/Google Sheets for reporting.

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