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Paid Media Marketing Specialist

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Chennai, India Kappsoft Systems Full time ₹ 3,00,000 - ₹ 4,00,000

Role Overview

Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.

 

Key Responsibilities

  • Create and execute paid media strategies for Web3 projects.
  • Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.
  • Manage display ads, banner placements, and sponsored posts in crypto communities.
  • Optimize campaigns to improve CTR, CPC, CAC, and ROI.
  • Collaborate with content/design teams for creatives and landing pages.
  • Track and report campaign performance weekly/monthly.
  • Stay updated on crypto ad policies and compliance.
  • Explore partnerships with crypto influencers, Telegram/Discord communities.

 

Requirements

  • 2–4 years in paid media marketing and Web3/Crypto.
  • Hands-on experience with crypto ad networks and mainstream platforms.
  • Strong knowledge of blockchain, DeFi, NFTs, and exchanges.
  • Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
  • An analytical mindset with campaign tracking and reporting skills.