
Paid Media Marketing Specialist
4 weeks ago
Role Overview
Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.
Key Responsibilities
- Create and execute paid media strategies for Web3 projects.
- Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.
- Manage display ads, banner placements, and sponsored posts in crypto communities.
- Optimize campaigns to improve CTR, CPC, CAC, and ROI.
- Collaborate with content/design teams for creatives and landing pages.
- Track and report campaign performance weekly/monthly.
- Stay updated on crypto ad policies and compliance.
- Explore partnerships with crypto influencers, Telegram/Discord communities.
Requirements
- 2–4 years in paid media marketing and Web3/Crypto.
- Hands-on experience with crypto ad networks and mainstream platforms.
- Strong knowledge of blockchain, DeFi, NFTs, and exchanges.
- Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
- An analytical mindset with campaign tracking and reporting skills.
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