Vendor Marketing Executive

22 hours ago

Delhi Delhi, India NetCom Learning Full time

**Vendor Marketing Executive**:
**Department**: Partner Development & Business Development (PDR/BDM)

**Location**: Kolkata

**Work Mode** - Work From Office

**Shift Timings** - 3PM IST - 12AM IST

**Employment Type**: Full-Time

**Role Overview**:
The Vendor Marketing executive will assist senior BDMs in prospecting, demand generation through **paid and organic campaigns**, and executing **GTM strategies** while learning end-to-end strategic vendor management.

**Key Responsibilities**:
**1. Demand/Lead Generation**:
Assist in generating leads through **paid campaigns** (Google Ads, Meta Ads) and **organic campaigns** (social media, content marketing).

Support campaign planning and execution to drive pipeline growth.

For 1-year experience: Demonstrated knowledge of demand generation or learning initiatives to grow leads.

For 2+ years: Hands-on experience executing and optimizing campaigns across platforms.

**2. Prospecting & Pipeline Support**:
Research and identify potential vendor contacts (Partner Managers, BDMs, Marketing Managers).

Maintain engagement plans and CRM updates for vendor interactions.

Assist senior BDMs in converting meetings into opportunities.

**3. Vendor Relationship Support**:
Coordinate vendor meetings, QBRs, and events.

Support relationship-building initiatives under senior guidance.

Document vendor interactions and insights.

**4. GTM & Market Research**:
Support market research and **Ideal Customer Profile (ICP)** identification.

Assist in executing GTM strategies for new products, solutions, or campaigns.

Track competitor and vendor trends to support senior decision-making.

**5. Reporting & Collaboration**:
Maintain CRM records and update dashboards regularly.

Collaborate with internal teams (Sales Engineers, Marketing, Product) for proposals and campaigns.

Track campaign performance and contribute to weekly pipeline reporting.

**Who Can Apply?**:
**Education**: Bachelor’s degree in Business, Sales, Marketing, or related field; MBA preferred.

**Experience**: 1-2 years in business development, sales, marketing, or demand generation roles.

**Skills**:
Knowledge or hands-on experience in **paid & organic campaigns** (Google Ads, Meta Ads, social media).

Understanding of GTM strategy and market research (ICP identification).

Consultative selling and basic vendor engagement skills.

Strong communication, research, and analytical skills.

**Tools**: CRM (Salesforce/HubSpot), LinkedIn Sales Navigator, marketing automation tools, and Excel/Google Sheets.

**Why Join NetCom Learning?**:
Work with **leading technology vendors** and cutting-edge solutions.

Learn **strategic vendor management** and business development from industry experts.

Exposure to **demand generation, GTM strategy, and market research**.

Collaborative and inclusive work culture.

Opportunities for **career growth and professional development**.

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