Vendor Marketing Executive
4 days ago
**Vendor Marketing Executive**:
**Department**: Partner Development & Business Development (PDR/BDM)
**Location**: Kolkata
**Work Mode** - Work From Office
**Shift Timings** - 3PM IST - 12AM IST
**Employment Type**: Full-Time
**Role Overview**:
The Vendor Marketing executive will assist senior BDMs in prospecting, demand generation through **paid and organic campaigns**, and executing **GTM strategies** while learning end-to-end strategic vendor management.
**Key Responsibilities**:
**1. Demand/Lead Generation**:
Assist in generating leads through **paid campaigns** (Google Ads, Meta Ads) and **organic campaigns** (social media, content marketing).
Support campaign planning and execution to drive pipeline growth.
For 1-year experience: Demonstrated knowledge of demand generation or learning initiatives to grow leads.
For 2+ years: Hands-on experience executing and optimizing campaigns across platforms.
**2. Prospecting & Pipeline Support**:
Research and identify potential vendor contacts (Partner Managers, BDMs, Marketing Managers).
Maintain engagement plans and CRM updates for vendor interactions.
Assist senior BDMs in converting meetings into opportunities.
**3. Vendor Relationship Support**:
Coordinate vendor meetings, QBRs, and events.
Support relationship-building initiatives under senior guidance.
Document vendor interactions and insights.
**4. GTM & Market Research**:
Support market research and **Ideal Customer Profile (ICP)** identification.
Assist in executing GTM strategies for new products, solutions, or campaigns.
Track competitor and vendor trends to support senior decision-making.
**5. Reporting & Collaboration**:
Maintain CRM records and update dashboards regularly.
Collaborate with internal teams (Sales Engineers, Marketing, Product) for proposals and campaigns.
Track campaign performance and contribute to weekly pipeline reporting.
**Who Can Apply?**:
**Education**: Bachelor’s degree in Business, Sales, Marketing, or related field; MBA preferred.
**Experience**: 1-2 years in business development, sales, marketing, or demand generation roles.
**Skills**:
Knowledge or hands-on experience in **paid & organic campaigns** (Google Ads, Meta Ads, social media).
Understanding of GTM strategy and market research (ICP identification).
Consultative selling and basic vendor engagement skills.
Strong communication, research, and analytical skills.
**Tools**: CRM (Salesforce/HubSpot), LinkedIn Sales Navigator, marketing automation tools, and Excel/Google Sheets.
**Why Join NetCom Learning?**:
Work with **leading technology vendors** and cutting-edge solutions.
Learn **strategic vendor management** and business development from industry experts.
Exposure to **demand generation, GTM strategy, and market research**.
Collaborative and inclusive work culture.
Opportunities for **career growth and professional development**.
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