Google PPC Ads Executive

4 days ago

Mohali Punjab, India Vibrantick Infotech Solutions Full time

**Roles and Responsibilities**

1. **Campaign Planning and Strategy**
- Develop PPC strategies tailored to business objectives, such as lead generation, e-commerce sales, or brand awareness.
- Conduct competitor and market analysis to identify opportunities.
- Align campaigns with broader marketing objectives and KPIs.

2. **Keyword Research and Management**
- Identify high-performing keywords using tools like Google Keyword Planner, Ahrefs, or SEMrush.
- Build a list of relevant keywords and exclude irrelevant ones through negative keyword lists.
- Monitor and update keywords to stay relevant with user search trends.

3. **Ad Creation and Optimization**
- Craft compelling ad copy with strong CTAs to attract clicks and conversions.
- Create visually engaging display ads and videos for Google’s Display and YouTube networks.
- Perform A/B testing on ad creatives to find the best-performing versions.

4. **Campaign Setup and Execution**
- Set up campaigns across Search, Display, Shopping, and Video networks.
- Configure ad groups, bidding strategies, and audience targeting based on goals.
- Ensure compliance with Google Ads policies during campaign setup.

5. **Performance Monitoring and Optimization**
- Track key performance metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), Quality Score, and ROAS (Return on Ad Spend).
- Adjust bids, targeting, and creatives to improve performance.
- Identify underperforming ads or keywords and take corrective actions.

6. **Landing Page Optimization**
- Collaborate with web designers and developers to optimize landing pages for better conversions.
- Ensure landing pages are aligned with ad messaging and user expectations.

7. **Analytics and Reporting**
- Use Google Analytics to measure user behavior and conversion performance.
- Generate and present detailed campaign performance reports to stakeholders.
- Provide actionable insights for continuous improvement.

8. **Budget and ROI Management**
- Allocate and manage campaign budgets effectively to maximize ROI.
- Track ad spend and ensure campaigns remain within budget constraints.
- Forecast future spending needs based on historical data.

9. **Staying Updated**
- Keep up with the latest Google Ads updates, trends, and best practices.
- Experiment with new ad formats, bidding strategies, and features.
- Attend workshops, webinars, and training to enhance expertise.

.....................................................................................................
- **Work from Office**:

- **5 Day Working**:

- **Location:Mohali**

Pay: ₹10,000.00 - ₹25,000.00 per month

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

Application Deadline: 30/12/2024

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