Chief Marketing Officer

4 days ago

BTM Layout Bengaluru Karnataka, India OFFTO TRAVALLERS PVT LTD Full time

Job Title: Chief Marketing Officer (CMO) / Head of Marketing

Skills Required:
1. Strategic Thinking

Ability to create and execute long-term marketing strategies.

Expertise in aligning marketing efforts with business goals.

2. Digital Marketing Expertise

Understanding of performance marketing and ROI-driven campaigns.

3. Offline Marketing Knowledge

Experience in event planning, print media, and traditional advertising.

Networking with PR agencies and media houses.

4. Leadership and Team Management

Ability to manage and motivate teams across various marketing channels.

Skills to collaborate with sales, product, and creative teams.

5. Analytical Skills

Data interpretation to measure campaign success and optimize strategies.

Proficiency in using marketing analytics platforms (Google Analytics, CRM tools, etc.).

6. Creativity and Innovation

Ability to design unique campaigns that resonate with the target audience.

Staying updated with the latest marketing trends and technologies.

7. Budget Management

Expertise in planning and optimizing marketing budgets.

8. Communication and Presentation Skills

Strong written and verbal communication for client pitches, campaigns, and PR.

9. Brand Management

Skills in building, managing, and sustaining a strong brand identity.

10. Crisis Management

Ability to handle negative publicity or marketing failures effectively.

Job Responsibilities:
1. Develop and Oversee Marketing Strategies

Create cohesive marketing plans that integrate digital and offline channels.

Set KPIs and analyze performance across all campaigns.

2. Team Leadership

Hire, train, and lead marketing teams for various channels.

Work closely with department heads for alignment.

3. Digital Marketing Management

Ensure consistency across digital platforms.

4. Offline Marketing Management

Plan events, sponsorships, partnerships, and promotional campaigns.

Manage relationships with vendors, PR agencies, and media outlets.

5. Brand Development

Strengthen the company’s brand image in the market.

Ensure all marketing materials align with brand guidelines.

6. Budget Allocation

Manage the marketing budget and ensure cost-effective spending.

Optimize resources for maximum ROI.

7. Collaboration with Other Departments

Align marketing efforts with sales, product, and customer service teams.

8. Monitor Market Trends

Stay updated on industry trends, competitors, and customer behavior.

Adjust strategies based on market insights.

9. Measure and Report Performance

Present campaign performance and marketing ROI to stakeholders.

10. Crisis and Risk Management

Address negative publicity and safeguard the brand reputation

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹27,160.78 - ₹50,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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