Digital Marketing Associate

5 days ago

Velachery Chennai Tamil Nadu, India Marutham Props Consulting Private Limited Full time

**1. Position Title : Digital Marketing Executive**

This role demands a strategic thinker with a keen understanding of the real estate market dynamics and a passion for utilizing digital platforms to generate business opportunities.

**Roles and Responsibilities**:
1. **Digital Campaign Management**:
○ Monitor and optimize campaign performance regularly to ensure maximum ROI and lead quality.

2. **SEO and Content Strategy**:
○ Collaborate with the content team to develop SEO-driven content strategies that resonate with our target audience and improve organic visibility.

○ Conduct keyword research, optimize website content, and implement on-page SEO best practices to increase search engine rankings.

3. **Lead Generation and Conversion**:
○ Implement lead generation strategies tailored to the real estate industry, including lead magnets, landing pages, and gated content, to capture and nurture leads throughout the sales funnel.

○ Work closely with the sales team to ensure smooth lead handoff and optimize conversion rates through strategic follow-up tactics.

4. **Social Media Management**:
○ Manage social media channels, including but not limited to Facebook, Instagram, LinkedIn, and Twitter, to engage with prospects, amplify brand presence, and drive traffic to the website.

○ Create and curate compelling content, including graphics, videos, and blog posts, to foster community engagement and generate leads.

5. **Analytics and Reporting**:
○ Utilize analytics tools such as Google Analytics, Facebook Insights, and CRM systems to track key performance metrics and derive actionable insights.

○ Generate regular reports detailing campaign performance, lead metrics, and recommendations for optimization.

6. **Market Research and Competitive Analysis**:
○ Conduct market research to identify trends, opportunities, and potential areas for expansion within the real estate sector.

○ Perform competitive analysis to benchmark our digital marketing efforts against industry peers and identify areas of competitive advantage.

7. **Brand Management**:
○ Uphold brand consistency across all digital marketing channels, ensuring messaging, visuals, and tone align with brand guidelines.

○ Monitor online reputation and actively engage with customers and prospects to maintain a positive brand image.

**Qualifications**:

- Strong analytical skills and the ability to interpret data to drive informed decisions. -Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Creative thinker with a problem-solving mindset and a proactive approach to achieving goals. -Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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