
Digital Marketing: Hotel/resort
13 hours ago
**Job Summary**:
The Digital Marketing Executive/Manager is responsible for developing, implementing, and managing online marketing strategies to enhance brand visibility, drive direct bookings, and increase online engagement for the hotel or resort. This role plays a key part in promoting the property across digital platforms, optimizing campaigns, and analyzing online performance to ensure alignment with business goals.
**Key Responsibilities:Digital Strategy & Execution**
- Collaborate with internal departments and external agencies to align digital efforts with sales targets.
- Manage online marketing budgets and monitor campaign ROI.
**Social Media Management**
- Create, schedule, and publish engaging content across social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Engage with followers, respond to reviews and inquiries, and build community presence.
- Track social media analytics and adjust strategy as needed.
**Website & SEO**
- Oversee hotel/resort website updates, ensuring content is current, SEO-friendly, and aligned with brand guidelines.
- Optimize website for organic search rankings and user experience.
- Work with developers or platforms (e.g., WordPress) for updates and improvements.
**Online Advertising & Campaigns**
- Plan and manage PPC campaigns (Google Ads, Meta Ads, etc.).
- Launch seasonal or promotional campaigns targeting key audiences.
- Monitor performance and adjust creatives and bids as necessary.
- Manage subscriber lists and segment databases for personalized marketing.
- Analyze open rates, click-through rates, and conversions.
**Analytics & Reporting**
- Track and report KPIs for all digital channels (website traffic, conversions, CTR, ROAS).
- Use tools like Google Analytics, Meta Business Suite, and marketing dashboards.
- Present insights and recommendations for continuous improvement.
**Qualifications**:
- Bachelor's degree in Marketing, Digital Media, Hospitality, or related field.
- 2-5 years of experience in digital marketing, preferably in hospitality or travel industry.
- Experience with CMS, analytics tools (Google Analytics, GA4), and basic HTML is a plus.
- Creative mindset with strong content and visual sensibility.
- Excellent communication and organizational skills.
**Working Conditions**:
- Based on-site at the hotel/resort, with flexibility for campaign deadlines.
- Collaboration with marketing, sales, F&B, and front office teams.
- May require occasional work during weekends or events.
Pay: ₹25,000.00 - ₹30,000.00 per month
**Benefits**:
- Food provided
Schedule:
- Day shift
- Morning shift
Supplemental Pay:
- Yearly bonus
Work Location: In person
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