Consumer Insights, Mumbai

3 days ago

Mumbai, India Talent Leads HR Solutions Full time

Opening: 1 Nos.
- Job ID: 45514
- Employment Type: Full Time
- Reference:

- Work Experience: 4.0 Year(s) To 8.0 Year(s)
- CTC Salary: 4.00 LPA TO 9.00 LPA
- Industry: Internet/Ecommerce
- Qualification: Any - Any Graduation
- Location:

- Mumbai
**Collaborate with marketing teams (Product, Marketing, Campaign, Creative, Social and
Digital) to identify insights needs, plan appropriate solutions and deliver actionable inputs.
Both strategic and tactical.
2. Find, collate and evaluate relevant information and data from across the Ayurveda/FMCG
industries, the technology market / competitors and the D2C/Marketplaces landscape to
support the development of marketing and product strategy, the development of
successful campaigns and the evaluation of marketing performance.
3. Design, execute, analyse and present primary and secondary market research projects
(Qualitative, Quantitative, offline, online, ad hoc, longitudinal, co-creation, workshops etc.)
4. Analyze the data arising out of the research exercise, syndicated data and generate brand
insights and actionable
5. Evaluate the current portfolio of brands on a periodic basis and identify improvement
opportunities and areas to optimize the portfolio basis the findings.
6. Focus on making efficient use of insights in identifying long-term and short-term plans.
Ideate with the marketing team on communication strategy, brand mix development, and
deployment.
7. Anticipating and identifying consumer insight information needs in collaboration with
internal business partners and proactively based on knowledge of market and products.
8. Participate in discussion with brand and product development team to understand new
product brief and review the product testing undertaken by the team.
9. Manage a wide range of qualitative and quantitative studies across brands. Ensure and
recommend appropriate market research methodology for the study.
10. Suggest appropriate study design and sampling design for market research. Design and
conducting of all primary consumer research/insight for all brands.
11. Proactively provide market and consumer insight to support the marketing team with
recommendations based on primary and secondary market research studies.

**Key Skills**:

- Consumer Insight
- Campaign

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