Gm - Consumer Insights

Job Req ID: 47460
- Location: Mumbai, IN
- Function: Marketing/Digital
- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL is an equal opportunity employer committed to diversifying its workforce.

**Role**

Consumer Insights General Manager

**Job Level/ Designation**

M3

**Function / Department**

Brand & Consumer Insights

**Location**

Mumbai

**Job Purpose**

The Consumer Insights Senior Manager is the go-to person for all consumer research conducted in relation to Brand Track, brand health and all ad hoc research. He/she is responsible for speedy execution of projects and linking Insights together from multiple sources. The role encompasses both continuous and ad-hoc studies in relation to these verticals. He/she would also guide Circles on execution of similar projects to meet business challenges.

In order to be able to execute the role appropriately, the person should have the skillset to take briefs, understand business challenges, be able to convert the challenge into a research objective, make decisions on appropriate methodologies, and guide the research agency to do the appropriate analysis that helps the business gain insights that can be converted into actions.

**Key Result Areas/Accountabilities**
- The Consumer Insights Senior Manager is expected to be responsible for all market research undertaken across Vodafone Idea across the Corporate teams and across all circles in relation to Brand Track, and ad hoc research. He/she would be involved in all continuous, ad-hoc and Circle level researches and be in a position to deliver them as Insights.
- The projects responsibilities would encompass:

- Management of Brand Track
- Management of Communication testing pre launch
- Management of Analytics work on role of communication
- Ad-hoc briefs in relation to competition
- Ad hoc briefs on NPD concepts
- Assist Insights leadership on Strategic researches
- connect Insights across studies and multiple sources

**Core Competencies, Knowledge, Experience**
- Having experience on continuous studies like Tracks, Satisfaction Surveys, Panels, etc.
- Having the ability to sift through qualitative studies to identify key insights
- Experienced in connecting research findings to business actions
- Ability to get the best out of agency partners

**Must have technical / professional qualifications**

Must have technical / professional qualifications:

- MBA (Marketing) or M.Sc. Statistics
- Core market research experience
- Experience in both quantitative and qualitative research
- Experience with both agency and client side
- Agency - Nielsen /Kantar / Ipsos
- Client - FMCG / Banking / Telecom / Durables

**Vodafone Idea Limited** (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership