Consumer Insights

Job Title:
Manager – Consumer Insights & Market Research

Location:
Mumbai

Experience: 3-8 years

Employment Type:
Full-time

About the Role

As Manager – Consumer Insights & Market Research, you will lead the end-to-end research agenda that gives deep understanding of our consumers, customers and markets. You will manage a range of quantitative and qualitative studies (customer satisfaction, NPS, transactional surveys, concept tests, product diagnostics, qualitative connects, mystery-shopping, etc.) and translate the findings into actionable business insights that drive strategic and operational decisions. You will partner closely with internal business teams and external research agencies, ensuring high quality execution and timely delivery of research projects.

Key Responsibilities

• Define, plan and manage consumer and market research projects, including customer satisfaction surveys, Net Promoter Score (NPS) studies, transactional feedback, customised research (concept testing, product diagnostics), qualitative studies, consumer connects and mystery-shopping programmes.
• Liaise with business stakeholders (marketing, product, operations, customer experience) to understand their issues / questions and develop comprehensive research briefs that address the business problem.
• Select appropriate research agencies / vendors based on methodology, cost, quality, timing and business need.
• Collaborate with agencies to design the research approach, develop the questionnaire, sampling, and fieldwork plan, and define deliverables.
• Monitor fieldwork quality: conduct quality checks, audits of agency delivery, ensure integrity of data collection, and adherence to timelines.
• Analyse research data and findings: derive insights, interpret what the data means for the business, identify trends, drivers, opportunities and issues.
• Establish and manage the research budget and project timelines: prioritise projects, monitor spend, manage vendors, ensure projects deliver on time and within budget.
• Deliver clear, compelling and actionable insights from research projects: produce reports, presentations (PowerPoint), visualisations and storytelling to senior stakeholders highlighting the "so what" and "now what".
• Partner with internal stakeholders to drive follow-up projects emerging from research insights (eg: targeted action plans, pilot programmes, process improvements) and monitor improvement post-implementation.
• Own the "insight to action" cycle: not only deliver the insight but drive the business to implement the actionables and check on the impact of those actions.
• Act as a subject-matter lead for consumer understanding: stay abreast of consumer behaviour trends, market dynamics and commercial drivers; bring this knowledge into business discussions and decision-making.
• Influence without direct line-management: Inspire business teams to adopt research-driven approaches and consumer-centric mindset; take ownership of projects, working effectively in unstructured and ambiguous situations with agility.

Qualification & Experience

• Post-graduation in Management (MBA / PGDM) – preferably from a leading institute.
• At least
  3-4 years'
  relevant experience in consumer research / market research, preferably in a reputed market research agency (such as Kantar, IMRB International, AC Nielsen, Ipsos, Hansa Research) or on the client side managing agency engagements and consumer insight work.
• Strong consumer understanding: ability to interpret consumer behaviour and commercial drivers in the market.
• Proven ability to deal with unstructured situations, take ownership, exhibit agility, work independently and drive projects end-to-end.
• Excellent verbal and written communication skills: able to present findings to senior stakeholders, translate complex data into clear, persuasive insights.
• Advanced proficiency in Microsoft Excel (data manipulation, pivot tables, basic analytics) and PowerPoint (storyboarding, slide design and presentation).
• Comfortable working across multiple projects simultaneously, managing timelines, vendors and budgets.
• Self-starter and self-motivated: strong sense of ownership, initiative and the ability to deliver under tight deadlines.

Desired Skills & Attributes

• Experience designing both quantitative (surveys, NPS, trackers) and qualitative (focus groups, in-depth interviews, consumer connects) research.
• Experience managing agency relationships and vendor performance.
• Comfort with monitoring fieldwork quality, auditing data collections, ensuring integrity of data.
• Ability to convert research findings into actionable insights and business recommendations.
• Commercial acumen: ability to link consumer/market insight with business outcomes (growth, retention, satisfaction, NPS, etc.).
• Strong presentation and storytelling capability: you can craft compelling insights that drive decision-making.
• Adaptability: able to thrive in dynamic, fast-paced environments and handle ambiguity.
• Collaborative mindset: ability to work with cross-functional teams, influence without authority and build partnerships.

What We Offer

• Opportunity to work at the intersection of consumer research, business strategy and execution – your insights will directly influence business outcomes.
• A dynamic and supportive environment where you will have ownership of projects end-to-end.
• Exposure to leading research methodologies, global best practices and ability to work with high-quality agency partners.
• Clear role pathway for growth into senior roles in consumer insights and strategy.