App Store Optimization

We’re seeking an experienced, analytical, and automation-savvy **ASO Executive** to drive our app's visibility, downloads, and conversion across the **Google Play Store and Apple App Store**. This role demands a deep understanding of **App Store Optimization (ASO)**, **keyword intelligence**, **creative experimentation**, and the strategic use of **AI and automation tools** to scale and streamline performance.

This is a high-impact role focused not on vanity metrics, but **organic growth tied to installs, retention, and user quality**.

**Key Responsibilities**
- Own and execute the **end-to-end ASO strategy** across Google Play and App Store, optimizing for search rankings, conversion rates, and localization.
- Conduct in-depth **keyword research, competitor analysis, and category tracking** using ASO tools like **AppTweak, MobileAction, Sensor Tower, Data.ai**, etc.
- Leverage **AI tools (e.g., ChatGPT, Claude, Copy.ai, Midjourney)** to create, rewrite, and test store listing content (titles, subtitles, descriptions) for both SEO and conversion.
- Build **automated ASO workflows** for regular performance auditing, metadata testing, screenshot generation, and keyword clustering.
- Collaborate with design and motion teams to test and optimize **screenshots, icons, and promo videos** using insights from A/B testing tools (e.g., Storemaven, Google Experiments).
- Monitor key ASO KPIs**:Impressions, CVR, page views, organic installs, and retention**, and continuously iterate based on trends.
- Support **geo-specific localization** strategies and app listings in multiple languages with AI-assisted translation and cultural adaptation.
- Collaborate with a paid UA team to align messaging between organic and paid acquisition channels for maximum synergy.
- Track and adapt strategies to match **algorithm changes, seasonal shifts, and category trends**.

**Key Requirements, Skills & Experience**
- 2-4 years of direct ASO experience for Android and iOS apps, preferably in competitive categories.
- Mastery of ASO tools**:AppTweak, MobileAction, Sensor Tower, SplitMetrics, Play Console, App Store Connect**.
- Deep understanding of **search algorithms**, store ranking factors, and creative optimization levers.
- Demonstrated use of **AI tools for ASO copywriting, creative briefing, automation**, or keyword analysis.
- Proven results in improving **keyword rankings, CVRs, and organic install growth**.
- Understanding of **creative A/B testing**, behavioral psychology in app store design, and visual conversion triggers.

**Soft Skills**
- Creative mindset blended with strong data analysis—comfortable shifting between keyword sheets and copy drafts.
- High ownership attitude—driven by results, not tasks.
- Clear communicator able to coordinate between design, content, product, and UA stakeholders.
- Self-learner who tracks and adapts to **Google/Apple algorithm changes** and platform-specific opportunities.

**Bonus Points For**
- Experience in **localization strategy**, managing multi-language listings across Tier 1, Tier 2 markets.
- Familiarity with **Firebase analytics**, **GA4**, or **MMP dashboards (e.g., Adjust, Appsflyer)** for downstream impact tracking.
- Ability to script or automate data pulls via **Python, Google Sheets API, or App Store APIs**.
- Background in SEO/content marketing—bridging mobile and web discoverability.

**Why Join Us?**
- Lead ASO for a growing app with aggressive expansion goals.
- Use cutting-edge **AI and automation tools** to scale smarter.
- Build systems, not just listings—your work drives organic installs and business KPIs.
- Collaborate with a cross-functional team that values growth over process.

**Qualification**
- Graduate in any field

**Experience**
- 3-5 years of proven experience managing Google App Campaigns with strong performance metrics

**Benefits**
- 22 Paid Leaves
- 5 Days Working
- Good Company Culture
- Health Insurance
- Life Insurance
- Pension Scheme
- Statutory Benefits (PF & ESIC)
- Salary on time
- Yearly Picnic
- Annual Sports Day
- Monthly Events
- Festival Celebrations

**Call to Recruiter**
- +91 7984453687

**Benefits**:

- Provident Fund

Application Question(s):

- Can you describe your experience with App Store Optimization (ASO)? Which app categories have you worked on?
- Do you have a strong portfolio showcasing your experience and results in app performance marketing?
- Are you familiar with Firebase analytics, GA4, or mobile measurement partners (MMP) like Adjust or Appsflyer? How have you used analytics data to influence ASO strategy?

**Education**:

- Bachelor's (required)

**Experience**:

- App Store Optimization & Growth Automation: 3 years (required)

**Location**:

- Katargam, Surat, Gujarat (required)

Work Location: In person