Aso Executive

2 weeks ago

Katargam Surat Gujarat, India Technozer Solution Full time

Min. 1 to 2 Years experience

We are looking for a talented and detail-oriented App Store Optimization (ASO) Executive to join our team. As an ASO Executive, you will play a crucial role in enhancing the visibility, downloads, and user engagement of our mobile apps across various app stores such as Google Play and Apple App Store.

**what do we need from you**:

- Conduct thorough keyword research to identify high-traffic, relevant keywords for app listings and seamlessly integrate them into titles, descriptions, and metadata.
- Optimize app store listings including titles, descriptions, screenshots, icons, etc., to boost visibility and conversion rates.
- Analyze app performance metrics, monitor rankings, and track key indicators like downloads, reviews, and ratings to pinpoint areas for enhancement.

**Technical Skills You Should Have**:

- Perform competitor analysis to stay ahead in the market.
- Run A/B tests on app visuals (icons, screenshots, videos) and metadata to optimize conversion rates and enhance user engagement.
- Provide regular performance reports, insights, and recommendations to improve ASO efforts.

**Key Expertise**:

- Strong analytical skills and experience with performance tracking tools like Google Analytics, Firebase, or similar platforms.
- Ability to analyze data and turn insights into actionable strategies.
- Familiarity with app marketing and mobile app growth strategies.
- Excellent written and verbal communication skills.
- Experience with A/B testing and conversion rate optimization (CRO).
- Knowledge of app localization strategies and multi-region app optimization.
- Experience with user acquisition campaigns and mobile marketing.

**Qualification**:

- Strong knowledge of app store algorithms, ranking factors, and industry best practices.
- Proficiency in utilizing ASO tools such as Apptweak, Mobile Action, etc.
- Good understanding of SEO principles and keyword research techniques.

**Experience**:

- Proven experience in App Store Optimization (ASO) or a related role with** 6 months to 1 year of experience.

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