Aso Expert

**App Store Optimization**

**Responsibilities**:

- Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
- Lead the strategy and execution of mobile campaigns for our Apps, which are essential to increasing creator satisfaction and engagement
- Must be able to scale and generate profit through mobile app subscription sales and marketing
- Strategize proactive mobile campaigns by using a data-first approach
- Collaborate to optimize the performance of mobile campaigns
- Generate mobile app installs using organic strategies
- Optimizing conversion rates for app download pages by utilizing various content and visual tools
- Monitoring and tracking app store rankings using the latest analytic tracking tools
- Understanding of Developer Console and App-related metrics
- Performing keyword research in multiple languages
- Develop digital media strategies with business goals aligned with the company's vision
- Create digital content, including websites, blogs, articles, animated explainer videos, etc
- Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to develop engaging display ads
- Improve customer engagement using various marketing strategies
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identifies trends and insights and optimizes spend and performance based on the insights
- Brainstorms new and creative growth strategies through digital marketing
- Collaborating with the marketing manager, internal teams, clients, and partners on marketing strategy
- Helping identify marketing trends and key opportunities for innovation
- Must possess data-driven with strong problem-solving and analytical skills

Minimum Knowledge Skills and Abilities:

- 3-5 years of experience in Mobile App Marketing
- Bachelor's Degree in Marketing, Business, or a similar field
- Project management skills, including the ability to synthesize data to see the big picture while keen on details
- Knowledge of the mobile marketing landscape
- Extensive experience working with cross-functional teams
- Ability to multitask with strong organizational skills and ability to work efficiently in a fast-paced environment

Preferred Qualifications:

- Experience with ASO - Must
- SQL experience is a plus
- Understanding of the Creator Economy and Ecosystem, especially YouTube's role within it
- Experience in strategizing proactive campaigns as well as optimizing current campaign performance
- Great organization skills
- International/multicultural experience is a strong plus.
- Strong written and oral communication skills
- Ability and willingness to flex between strategy and execution. Willing to move mountains to get things done
- Proven knowledge of mobile platforms and technologies
- An excellent understanding of the different App stores and their processes
- Administration or sales and marketing assistant experience
- Ability to work effectively within a team and independently
- Multi-tasker with good time management skills

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

- Monday to Friday
- US shift

Work Location: Hybrid remote in Ahmedabad, Gujarat