Google Ads Expert

3 days ago

Nanpura Surat Gujarat, India Meritorious Full time ₹ 2,40,000 per year

3+ years of experience

Key Responsibilities

  • Plan, launch, and manage Google App Campaigns (App Install, Engagement, and Pre-Registration).
  • Conduct audience and keyword research to reach the right users on Google Search, Play Store, YouTube, and Display Network.
  • Optimize ad creatives, targeting, and bidding strategies to achieve installs and lower CPI (Cost Per Install).
  • Track and measure campaign performance using Firebase, Google Analytics, and conversion tracking.
  • Collaborate with the app development team to align campaigns with product features, updates, and releases.
  • Perform A/B testing for ad creatives, placements, and audience segments.
  • Stay updated with latest Google Ads features for mobile app promotion.

Requirements

  • Proven experience running Google App Campaigns (UAC – Universal App Campaigns).
  • Strong knowledge of Google Ads, Firebase, Google Play Console, and app tracking tools.
  • Experience in app install and user acquisition campaigns.
  • Familiarity with ASO (App Store Optimization) is a plus.
  • Google Ads Certification (preferred but not mandatory).
  • Strong analytical, problem-solving, and reporting skills.

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Work Location: In person

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