App Store Optimization

4 days ago


Surat Gujarat, India Orphosis people solutions Full time

Job Description: We are seeking an experienced App Store Optimization Executive (ASO) Specialist to join our mobile growth team. The ASO Specialist will be responsible for optimizing our mobile apps to increase visibility, downloads, and user acquisition on the Apple App Store and Google Play Store.

Roles & Responsibilities:

- Overall ASO growth strategy using industry-leading tools like Sensor Tower, AppTweak, AppAnnie, etc. to optimize keywords, screenshots, ratings + reviews, etc
- Audit and develop internal frameworks, processes, and best practices; lead ASO efforts across the company for new and existing titles.
- Test and report on hypotheses to improve CVR and organic installs.Coordinate with the design team to develop attractive app store assets.
- Work closely with Product, User Acquisition, and Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, ROAS.
- Set frameworks for measuring and reporting on ASO campaign performance and its impact on the user acquisition funnel and performance.
- Constantly monitor and track keyword rank movement and organic performance; make changes in ASO strategy accordingly.
- Promote ASO and be an advocate for needed resources.
- Conduct competitive analysis and research; stay up to date on the competitive landscape.

Pay: ₹20,000.00 - ₹25,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 2 years (preferred)
- Management: 2 years (preferred)

Work Location: In person



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