App Store Optimization

6 days ago

Surat, India Xcellence-IT Full time

Company Description

Xcellence-IT is a global IT solutions company providing innovative, best-in-class consulting, IT solutions and Outsourcing services. Commitment to quality, professional approach and focus on providing exceptional value to our customers are the things that make us special. We provide affordable & innovative solutions for achieving superior business results that not only helps our clients solve given challenges, but also enable them to cut costs, streamline business operations, respond quickly to market opportunities and enhance customer service

**Job Description**:
**Job description**

**Responsibilities**:

- Identify opportunities and strategize plans to grow our app organically on Google Play Store through ASO
- Track, analyze, and optimize keywords and rankings for our app industry, as well as our competitors
- Produce creative content based on ASO strategies
- Keep track of version releases for our app and make sure our ASO updates are accurately implemented into the store
- Hands-on experience in on-page metadata & Off-page metadata factors.
- Off-page activities like back link building, monitoring the link performances, Hygiene, and web page speed optimization.
- Collaborate with our Content and Marketing team to optimize play store pages, landing pages, and content.
- Research and ensure search engine optimization recommendations on App (code and content).
- Research and analyze competitor advertising links and develop link building strategies and develop and implement our ASO strategy.
- Stay up to date with the latest ASO and digital marketing trends and best practices.
- Knowledge about Guest Posting.

**Requirements**:

- Minimum of 2-3 years of proven ASO experience.
- Experience of working with minimum 3 apps for ASO that lists in top 10 in its category in Play Store.
- In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO.
- Recommend changes to website architecture, content, linking and other factor to improve SEO positions for target keywords.
- Proven ASO & SEO experience.
- Up-to-date with the latest trends and best practices in SEO and ASO.
- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs.
- In-depth knowledge of research principles and methods and experience in analyzing data.
- App Localization experience.
- Critical thinker and problem-solving skills.
- Strong communication skills - both written and spoken.
- Please review this one JD, I find this one much better for ASO Expert.

**Qualifications**:

- Minimum of 2-3 years of proven ASO experience.
- Experience of working with minimum 3 apps for ASO that lists in top 10 in its category in Play Store.

Additional Information

Work location Surat

Work mode:

- Work from the office

Looking for immediate joiner.

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