Digital Marketer Executive
22 hours ago
**Key Responsibilities**:
- Plan and execute paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and affiliate channels.
- Optimize campaigns for ROAS, conversions, and lead generation.
- Strategize and manage fashion-based digital campaigns to increase brand awareness and drive e-commerce sales.
- Conduct A/B testing for creatives, landing pages, and ad copies to improve performance.
- Work with creative and content teams to develop compelling visual ads and product stories.
- Manage SEO and SEM activities to enhance website ranking and traffic.
- Track, analyse, and report campaign performance using Google Analytics, Meta Ads Manager, and Google Tag Manager.
- Stay updated on digital trends, influencer marketing, and new ad formats suitable for the fashion industry.
- Coordinate with internal teams for product launches, festive campaigns, and seasonal promotions.
**Requirements**:
- Bachelor’s degree in Marketing, Business, or related field.
- 2-5 years of proven experience in Digital or Performance Marketing, preferably in fashion / lifestyle / e-commerce.
- Strong command over Google Ads, Meta Ads, and Analytics tools.
- Understanding of consumer behaviour, fashion trends, and online shopping funnels.
- Analytical mind-set with data-driven decision-making skills.
- Excellent communication and creative coordination skills.
**Key Skills**:
- Performance Marketing & Campaign Optimization
- E-commerce Marketing
- Google Ads & Meta Ads
- SEO / SEM
- Google Analytics & Tag Manager
- Social Media Advertising
- Creative Strategy & Brand Positioning
- Data Analysis & Reporting
Pay: ₹41,000.00 - ₹60,000.00 per month
Work Location: In person
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