Avp- Creative Content and Brand

Job Information Job Type - Full time Date Opened - 02/27/2025 Industry - Financial Services State/Province - Karnataka City - Bangalore Zip/Postal Code - 560092 Country - India - We are - Great Place to Work ® Certified Recognized by Great Place to Work ® India **About Us**: At **FYERS**, our mission is "to Empower New-age Traders & Investors with the best-in-class technology and platform". We are a bootstrapped company led by our founders who are extremely passionate about creating best-in-class value to our diverse customers, employees, and communities. **Why Join Us**: - Immerse yourself in the dynamic world of capital markets. - Shape the future of digital finance by working on groundbreaking projects. - Collaborate with a diverse team of experts and visionaries. - Elevate your career with continuous learning and growth opportunities. **Requirements**: We’re on the hunt for a visionary and hands-on **Head of Creative, Content & Brand** to lead our brand storytelling, content strategy, and creative direction. This role is perfect for someone who loves crafting compelling narratives, igniting brand conversations, and leading a dynamic, cross-functional creative team. You’ll play a key role in shaping our brand presence, driving engagement, and positioning FYERS as a leader in the trading and investment space. **Key Responsibilities**: **Creative Strategy & Execution**: - Develop and execute an engaging content strategy that showcases FYERS’ unique value, across social media and digital platforms. - Create standout campaigns that communicate product benefits in a way that resonates with customers. - Lead the development of an engaging YouTube storytelling playbook, leveraging creative formats to boost video performance. - Generate proactive brand-building ideas, rooted in customer insights, brand milestones, and market trends. - Collaborate with teams across growth, CRM/CLM, and analytics to ensure content supports user acquisition, engagement, and retention. - Conduct regular creative reviews, ensuring all outputs align with goals and brand guidelines. **Powering Performance Marketing & CRM Creatives**: - Drive performance marketing efforts through compelling, high-impact creatives designed to maximize CTRs (Click-Through Rates) and VTRs (Video View Rates). - Work closely with the performance marketing team to continuously optimize creatives based on A/B testing results, conversion data, and customer behavior insights. - Leverage creative analytics to measure and improve performance metrics, ensuring that all content and ads meet KPIs for efficiency and ROI. **Leadership & Team Management**: - Build, mentor, and inspire a team of content creators, designers, writers, and video producers. - Foster a collaborative environment that promotes creativity, accountability, and professional growth. - Provide direction, constructive feedback, and performance evaluations to keep the team thriving. - Establish efficient creative processes that enhance productivity and deliver impact. - Lead team performance management and career development, nurturing future leaders. **Brand Strategy & Leadership**: - Design and implement a brand communication strategy from the ground up, aligned with FYERS’ business goals. - Craft bold, memorable campaigns that position FYERS as a challenger brand in India’s trading and investment space. - Drive brand positioning with proactive, high-impact campaigns that resonate with our audience, internally or with agency partners. **Core Competencies & Skills**: - Hands-on experience in 360-degree campaign management and content-driven marketing. - Exceptional creative ideation and storytelling skills—no idea is too big, no format too unconventional. - Proven ability to lead and motivate large, multi-disciplinary teams, fostering a culture of creativity and performance. - Strong stakeholder management skills, able to collaborate seamlessly across teams and leadership levels. - A data-driven mindset with the ability to interpret content and campaign performance metrics to optimize results. **Key Qualifications**: - 12+ years of experience in creative direction, content strategy, or financial content development, with at least 5+ years of team leadership experience. - Experience in both agency and brand-side environments. - Proven track record of managing creative teams and delivering high-impact campaigns. - Excellent communication and leadership skills that inspire action and results. **Benefits**: Imagine joining a team where your well-being is paramount, offering you full access to fitness facilities, virtual medical consultations, and flexible leave options. Enjoy the peace of mind with top-tier group medical coverage, robust personal accident protection, and extensive term life insurance for you and your family. Celebrate your successes with individual and team awards in a culture that values trust and openness, ensuring your achievements are always recognized. Elev