Creative Content Writer

**Job Title**:Creative Content Writer**

**Location**:9th Block, Jayanagar, Bengaluru**

**Reports To**:Executive - Head Communications**

**JAIN Group**is an education provider and an entrepreneurship incubator in India. The Group successfully operates 85 educational institutions with 51,600 students and 6,450 employees engaged at the K-12, undergraduate and postgraduate levels spread across 64 campuses pan India. A leader in the education sector and a pioneer in the venture sector, JAIN Group is constantly in search of new opportunities to expand its horizon.

**Job Summary**: We are seeking a strategic and imaginative content professional with expertise in storytelling, branding and campaign strategy. This role goes beyond content writing — it requires a brand custodian who can craft narratives, build emotional connections and create meaningful experiences across multiple platforms

**Key Responsibilities**:
**- Brand Storytelling & Strategy**
- Shape and articulate the brand’s voice, identity, and positioning through impactful narratives.
- Develop content strategies that reinforce brand values and enhance visibility across platforms.
- Translate organisational objectives into engaging communication campaigns that build long-term resonance.

**- Creative Development**
- Conceptualise and craft high-quality written, visual, and multimedia content for diverse platforms.
- Collaborate with design and marketing teams to deliver cohesive, brand aligned creative assets.
- Generate fresh, innovative ideas for campaigns, promotional material, and engagement initiatives.

**- Campaign & Content Execution**
- Develop and implement content marketing strategies that support brand campaigns and organisational objectives.
- Align content plans with broader campaign goals to ensure consistency, impact, and resonance.
- Create audience-specific content tailored for digital, print, and experiential channels, ensuring it complements brand-led initiatives.
- Support campaign effectiveness through content that drives awareness, engagement, and long-term brand affinity

**- Analytics & Optimisation**
- Monitor content performance through KPIs such as engagement, reach, conversions, and SEO.
- Use insights to refine strategies, ensuring measurable impact and continuous improvement.

**- Collaboration & Influence**
- Work closely with senior leadership, academics, and marketing teams to align brand communication.
- Liaise with external agencies, freelancers, and creative partners where required.
- Act as a brand ambassador in maintaining tone, style, and storytelling standards across outputs.

**Required Skills & Qualifications**:

- Minimum **5 years’ proven experience** in brand-oriented content creation, marketing, or communications.
- Strong expertise in **strategic storytelling, branding, and campaign conceptualisation.**
- Excellent writing, editing, and creative ideation skills, with the ability to adapt tone for varied audiences.
- Sound understanding of **SEO, social media strategy, and content distribution channels.**
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field

**Preferred Skills**:

- Experience in **managing brand campaigns** or content strategies for established organisations.
- Knowledge of content management systems (CMS), analytics tools, and creative software.
- Exposure to working with cross-functional teams in education, corporate, or service sectors.
- Ability to create **multi-format content**(blogs, campaigns, scripts, thought leadership, video briefs).

**Key Competencies**:

- **Creative Visionary** - Able to transform concepts into compelling brand narratives.
- **Strategic Thinker**- Aligns content with brand strategy and organisational goals.
- **Innovative Problem-Solver**- Brings originality and fresh perspectives to content and campaigns.
- **Collaborative Partner**- Works effectively across teams and builds strong stakeholder relationships.
- **Results-Oriented**- Focuses on measurable outcomes and optimised content performance.
- **Adaptability & Agility** - Comfortable working in dynamic, fast-paced environments.

Thank you,

Priyasri K

9620500113

Pay: ₹50,000.00 - ₹75,000.00 per month

**Benefits**:

- Health insurance

Work Location: In person