Digital Marketing Executive

1 week ago

Andheri Mumbai Maharashtra, India GO TO UNI Full time

**Company**: Go To University

**Location**: Mumbai, Andheri

**Job Type**:Full-time

**Experience**:2-3 years in digital marketing

**Responsibilities**
**Digital Campaign Management**:

- Plan, execute, and optimize digital marketing campaigns across various channels such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
- Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI.

**Content Marketing**:

- Collaborate with the content team to develop compelling and relevant content for various digital platforms.
- Ensure content aligns with SEO strategies and contributes to organic growth.

**SEO and SEM**:

- Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.
- Manage paid search campaigns to drive targeted traffic and achieve business objectives.

**Social Media Management**:

- Develop and execute social media strategies to increase brand awareness and engage with the target audience.
- Create and curate shareable content suitable for specific social media platforms.
- Manage Social Media Campaigns and work on strategies

**Analytics and Reporting**:

- Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
- Provide regular insights and recommendations to improve overall marketing strategies.

**Collaboration**:

- Work closely with cross-functional teams, including sales, design, and content, to ensure alignment of marketing strategies with overall business goals.
- Stay updated on industry trends and incorporate best practices into the digital marketing strategy.

**Qualifications**
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing with a focus on campaign management, SEO, SEM, and social media.
- Familiarity with marketing analytics tools (e.g., Google Analytics, SEMrush).
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative thinking and problem-solving skills.
- Up-to-date with the latest trends and best practices in digital marketing.

Pay: ₹400,000.00 - ₹600,000.00 per year

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)

Work Location: In person

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