Digital Media Executive

1 week ago

Vileeparle East Mumbai Maharashtra, India Prachar Communications Ltd Full time

Prachar Communications Pvt. Ltd. is one of the leading agencies in the country, offering a wide range of services to execute cross-platform marketing and advertising campaigns. The agency provides end-to-end services including digital media, post-production editing, out-of-home advertising, an award-winning creative team, and data research facilities in-house. Prachar's services are trusted by reputed brands across India, thanks to their market intelligence and product understanding.

The Digital Media Executive is responsible for overseeing various aspects of digital media operations, ensuring that campaigns run smoothly and effectively. This role typically involves collaboration with different teams, including marketing, content creation, and analytics.

Key Responsibilities
- **Campaign Management**: Assist in the planning, execution, and monitoring of digital media campaigns across various platforms (e.g., social media, display ads, search engines).
- **Data Analysis**: Analyze campaign performance data to identify trends, insights, and areas for improvement. Prepare reports to communicate findings to stakeholders.
- **Coordination**: Work closely with internal teams (creative, technical, and sales) to ensure alignment on campaign objectives and deliverables.
- **Budget Management**: Monitor and manage budgets for digital campaigns, ensuring that spending aligns with forecasts and financial goals.
- **Client Interaction**: Maintain effective communication with clients and stakeholders, providing updates on campaign progress and addressing any concerns.
- **Technical Support**: Assist in troubleshooting technical issues related to digital media platforms and tools.
- **Compliance and Quality Assurance**: Ensure that all digital media operations comply with industry standards and company policies, maintaining high-quality output.

Required Skills and Qualifications
- **Educational Background**: A degree in marketing, communications, or a related field is often preferred.
- **Experience**: Previous experience in digital media operations, marketing, or a related role is advantageous.
- **Analytical Skills**: Strong ability to interpret data and derive actionable insights. Proficiency in analytics tools (e.g., Google Analytics) is required.
- **Organizational Skills**: Excellent organizational and multitasking abilities to manage multiple campaigns and projects simultaneously.
- **Communication Skills**: Strong verbal and written communication skills to effectively interact with team members and clients.
- **Technical Proficiency**: Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads) and content management systems.
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills

**Education**
- Bachelor's in Advertising & Marketing, Business Administration or similar field

Pay: ₹20,000.00 - ₹25,000.00 per month

**Education**:

- Bachelor's (required)

**Experience**:

- Media buying: 1 year (preferred)
- Digital marketing: 1 year (required)
- Market research: 1 year (required)

**Location**:

- Vileeparle East, Mumbai, Maharashtra (required)

Work Location: In person

Expected Start Date: 18/11/2024

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