Performance Marketer

1 week ago

Delhi Delhi, India VeSure Technologies Private Limited Full time

**About the Role**

We are seeking a data-driven **Performance Marketer** with a minimum of **2 years of hands-on experience** in managing and optimizing paid campaigns across multiple digital platforms. In this role, you will be responsible for driving **user acquisition**, **lead generation**, and **revenue growth** through targeted, performance-focused strategies.

**Key Responsibilities**
- Plan, execute, and optimize paid campaigns across **Google Ads**, **Meta (Facebook & Instagram)**, **LinkedIn**, and **YouTube**.
- Monitor campaign performance daily and generate actionable insights to ensure maximum **ROI**.
- Conduct **A/B tests** on creatives, audience segments, and landing pages to improve performance.
- Manage and allocate advertising budgets efficiently across channels to optimize **CPL** and **CPA**.
- Collaborate with the **content** and **design** teams to develop compelling ad creatives.
- Track and report on key KPIs, including **CTR**, **CPC**, **CPA**, **ROAS**, and **conversion rates**.
- Implement effective **retargeting strategies** to re-engage users and drive conversions.
- Stay up to date with digital advertising trends, platform algorithm changes, and best practices.

**Key Requirements**
- Minimum **2 years** of experience in **performance marketing**, preferably in **B2C/B2B** digital environments.
- Proven track record in **lead generation** and **customer acquisition** through paid channels.
- Hands-on expertise with **Google Ads**, **Facebook Business Manager**, and **Google Analytics**.
- Familiarity with tools such as **Google Tag Manager**, **SEMrush**, or **Screaming Frog**.
- Strong analytical skills with proficiency in **Excel** or **Google Sheets** for campaign analysis.
- Basic understanding of **conversion funnels** and **landing page optimization**.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

**Nice to Have**
- Exposure to **SEO**, **affiliate marketing**, or **influencer campaigns**.
- Certifications in **Google Ads**, **Meta Blueprint**, or related platforms.

Pay: ₹50,000.00 - ₹75,000.00 per month

**Benefits**:

- Provident Fund

Work Location: In person

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