Sales Trainer

**Job Title**: Sales Trainer

**Location**: Sovabazar, Kolkata (On-site)
**Type**: Full-Time
**Experience**: Minimum 3-5 years of proven experience in sales training and performance development

**About IND - Institute of NeuroDevelopment**

The **Institute of NeuroDevelopment (IND)** is dedicated to transforming the developmental journey of children with autism and other neurodevelopmental differences. Our programmes empower parents with structured systems, personalised therapy, and strong progress-tracking frameworks.

For us, **sales is not about transactions—it’s about building trust with parents** and guiding them toward solutions that can truly change their child’s life. We are looking for a **Sales Trainer** with solid prior experience to ensure our sales team is consistently high-performing, empathetic, and results-driven.

**Role Summary**

The Sales Trainer will design, deliver, and monitor training programmes that sharpen the sales team’s ability to handle objections, communicate empathetically, and convert leads into active programme participants. They will ensure that IND’s sales team is **well-equipped with proven techniques, structured processes, and confidence** to engage parents effectively.

**Key Responsibilities**

**Training & Development**
- Deliver structured induction training for new sales executives
- Conduct advanced workshops on objection handling, empathy-based selling, and solution-driven communication
- Design role-play sessions and practical exercises tailored to real sales scenarios at IND

**Performance Coaching**
- Monitor live and recorded sales interactions to identify gaps
- Provide one-on-one coaching and feedback to team members
- Develop personalised improvement plans for underperformers

**Process Alignment**
- Standardise sales scripts and ensure consistent use across the team
- Train team members on CRM best practices and follow-through protocols
- Collaborate with marketing to align messaging and ensure leads are nurtured effectively

**Evaluation & Reporting**
- Track key sales metrics (conversion rates, follow-up effectiveness, lead handling timelines) before and after training interventions
- Prepare regular reports for leadership on training effectiveness and sales team performance

**Continuous Improvement**
- Research and implement updated sales training methodologies
- Ensure training is aligned with IND’s mission and the sensitive nature of working with parents of neurodiverse children
- Recommend process refinements to maximise conversion rates and ROI

**Key Requirements**
- Minimum **3-5 years of proven experience** as a sales trainer in education, healthcare, insurance, or service-based industries
- Strong track record in **direct sales and coaching sales teams**:

- Fluency in English and Bengali (mandatory)
- Excellent facilitation, motivational, and communication skills
- Strong analytical ability to link training impact with performance metrics
- Empathy-driven, patient, and adaptable teaching style

**Why Join IND**
- Opportunity to lead the **sales capability-building function** in a growing mission-driven organisation
- Direct contribution to transforming the lives of children and families
- Growth pathway into **Head of Sales Training** or **Sales Strategy Leadership** roles
- Collaborative and purpose-driven work culture

Pay: ₹12,000.00 - ₹30,000.00 per month

Application Question(s):

- Current and Expected CTC with rationale behind the same.

**Experience**:

- Sales: 2 years (required)
- Sales training: 1 year (preferred)

**Language**:

- Bengali (required)
- English (preferred)

Work Location: In person