Merchandising Executive-category

**Job Requirements**

Asst. Category Manager for Solitaire Diamond**Segment - To drive and facilitate sales at retail stores by ensuring merchandise mix in the stores and analyzing overall market trends & competition while studying the respective store catchment areas to ensure continuity in the product supply and also improve the profit margins

Category and Product Management
- Develop the product mix and other initiative plans for the stores assigned under identified focus markets
- Analyzing best selling products and accordingly tweak assortment plans to ensure each store has the best possible assortment
- Plan and manage specific offer/ discount management activity along with the team
- Manage the entire product lifecycle by doing universal rationalization
- Propose pricing of products for the specific products which are Managed by Exception from the pricing framework
- Participate in competitive Price Benchmarking exercise
- New Product Introduction based on bottom-up feedback / UR Gap /Market visit
- Maintain a dedicated product library at a design/stone level
- Perform Sell through analysis for products at an attribute and market level
- Manage design selection and for the finalized designs - Coordinate with NPI team for code creation
- Analyze & Initiate the product rotation depending on high propensity of sale based on historic performance and current potential of the store/market

Assortment and Inventory Initiatives
- Achieve Category Top-line Targets as per planned category-Price Band sales
- Develop the boutique level split of category based on the sale target evaluation
- Develop the minimum range and norms at store level based on sales plan and turn targets
- Ensure sufficient norms to achieve sales
- Support in cascading the norms developed across all stores and ensure deployment
- Work with Buying team to ensure OTBs are done within prescribed TAT post receipt of stock gaps
- Ensure Stock alignment against pre-set stock norms in line with defined assortment (model stock)

Collaboration with other Stakeholders
- Gather inputs from markets to arrive at a business plan and later plan the building blocks for sale for respective product groups. Develop iterations and seek approvals on the annual store-wise product group sales mix
- Closely co-ordinate with retail sales team on specific requirements to facilitate sales in specific product categories or in specific product designs
- Obtain bottom-up feedback from stores and incorporate the same in new product introduction
- Close co-ordination with manufacturing and supply chain teams to ensure TAT adherence on supporting activities
- Coordinate with Vendors for developing new designs or timely product delivery
- Provide inputs on national level interventions targeted towards boosting sales of concerned SKUs
- Coordinate with retail teams in rolling out interventions like exhibitions, mela’s, road shows etc. to boost sales
- Coordination with Ecom team to ensure Solitaire segment presence and bestsellers in the Website
- Collaborate with Marketing (Communications) team to create product or category specific campaigns
- Collaborate with Inhouse design and manufacturing team for new designs, refresher products and other product development
- Collaborate with Stone Sourcing teams to get unavailable but required stones

Category Ownership to Drive Business
- Assist in Training content development, FAB to front end - digital and other media
- Driving growth by deploying innovative retail programs driving higher share of wallet from customers
- Creation of Incentive programs for frontend retail teams to drive business
- Work with Retail teams and Customer order team to ensure specific products required which are not readily available are manufactured and reach the stores in time
- Work closely with Franchise/Business associates for specific requirements
- Drive Primary sales for the category for stores being run as FOFO stores

**Work Experience**
- Education : Graduate (Necessary); Post Graduate (preferred)
- Relevant Experience : 3-5 years with experience in Jewellery/fashion/garments industry
- Behavioral Skills : Customer orientation, Collaboration, Aesthetic Sense, Ownership and Accountability
- Knowledge : Product & Category management experience, Business acumen, Analytical ability
- Programs/Software Knowledge : MS Excel (Necessary); Oracle (preferred)