Category Merchandising Manager

Job Requirements

Job DetailsTo ensure right product/ merchandise mix in the stores by analysing overall market trends & competition while studying the respective store catchment areas to ensure continuity in the product supply to improve the profit marginsExternal Interfaces

Internal Interfaces

• Key customers
• Vendors
• Third Party Service Providers
• External Consultants
• Franchisee partners
• Regional sales teams
• Design teams
• Product and Brand teams
• ISCM teams
• Support teams
• Job RequirementsEducationGraduateRelevant Experience5- 8 years with experience in Jewellery/fashion/garments industryBehavioural SkillsCustomer orientation
• Detail orientation
• KnowledgeCategory management experience

• Analytical ability

• Process ContributionsProcess ContributionProcess OutcomePerformance MeasureMerchandising: Planning & forecasting: Demand planningProvide inputs to develop seasonal sale forecast and offer sales profitability forecast

• Provide inputs to develop product mix and other initiative plans for the stores assigned under hero markets
• Develop the annual collection launch plans and activation plans
• Provide inputs on national level interventions targeted towards boosting sales of concerned SKUs

• Provide inputs in the integration of Tanishq growth levers with the sales plan

• Annual business plan

• Year on Year business growth

• Merchandising: Planning & forecasting: Annual Merchandising planningDevelop the merchandising plan with Tanishq strategic growth levers as the fundamental building blocks

• Collate data and provide inputs for sign off on the merchandising plan with the senior management

• Coordinate with the regional teams to develop the list of focus stores like wedding destination stores etc.

• Annual Merchandising plan

• Year on Year business growth

• Merchandising: Planning & forecasting: Gross Contribution planningCoordinate in creating the mark-up model (stone & making charges) on F1 & F2

• Organise gross contribution benchmarking activity across relevant competitors
• Provide inputs to design discount pay-out and variance management and seek final approval from Head Merchandising Jewellery
• Provide support to develop the offer/ discount management activity along with the team and seek approval from Head Merchandising Jewellery on the designed plan

• Provide inputs to design the making charge variance across regions and seek approvals on changes from Head Merchandising Jewellery

• Gross Contribution plan

• Year on Year margin growth

• Merchandising: Pricing: Promotion & Markdown strategyProvide inputs to conduct evaluation of scheme & promotions effectiveness and propose countermeasures

• Identify poor performing products and suggest improvements

• Cascade the best deals with all the internal teams including VM, marketing, commercial, retail etc.

• Promotion Calendar

• Year on Year business growth
• Year on Year margin growth

• Customer satisfaction score

• Merchandising: Policy ChangesProvide inputs to design policy alteration to accommodate low GC products using geography and product attributes

• Policy documents

• Customer satisfaction score

• Merchandising: PricingConduct the competitive Price Benchmarking exercise

• Create the product attribution for price benchmarking

• Create and update the price revisions of the selected products

• Pricing model

• Year on Year revenue growth

• Customer satisfaction score

• Merchandising: Product Management: Product Portfolio ManagementProvide support to manage the entire product lifecycle from inception to product retiral

• Provide inputs on range expansion within a collection
• Collate the BBPM performance evaluations for all vendor returns
• Create and recommend the New Product Introduction tagging on the products
• Provide inputs on the model stock recommendations for assortment planning
• Provide inputs to raise indents for regular products - full trousseau, best seller during season etc.
• Identify new dedicated product library to consume slow moving inventory to improve operational efficiency

• Provide inputs to develop the sell through analysis for lifecycle management and approve countermeasures

• Life cycle management document

• Year on Year business growth

• Customer satisfaction score

• Merchandising: Product Management: New Product DevelopmentProvide support to create the new product briefs

• Collate the bottom-up feedback on new products and recommend changes
• Conduct category per botique gap evaluation post universe rationalization
• Execute the final PDIS release; Coordinate with NPI team for code creation
• Support the teams to conduct NPIMs - central and across regions
• Create the assortment planning for new products - region/customer segment specific based on inputs
• Provide support to conduct periodic canvassing with L3s for indent enhancement, seasonal up stocking etc. to improve new product penetration

• Provide support to introduce of future scalable collections/concepts via Pilots - VPIM, BBPM

• New product introduction calendar

• Year on Year business growth

• Customer satisfaction score

• Merchandising: Inventory management: Norms finalizationDevelop the boutique level split of category based on the sale target evaluation

• Develop the minimum range and norms at store level based on sales plan and turn targets

• Support in cascading the norms developed across all stores and ensure deployment

• Store-wise norms

• Customer satisfaction score

• Number of cases of non-availability of product

• Merchandising: Inventory management: Stock turnSupport the teams to ensure constant availability of best sellers, new products and ad variants in the stores

• Manage the stock levels in the special intervention stores and categories
• Support in identifying and creating timely IBTTs for ageing prevention
• Provide inputs on the best deal stock rotation

• Provide inputs on regular and special melting recommendations

• Stock turn policy

• Customer satisfaction score

• Number of cases of non-availability of product

• Merchandising: Inventory management: New store indentingDevelop the ROI calculations for store- wise assortment planning

• Create the list of model stock and raise the first indent
• Provide inputs on the first month buffer for a new store and place indents
• Provide inputs to develop strategies for front end up selling/cross selling

• Develop the preliminary level of planogram in coordination with Retail ops and VM team

• Store-wise norms

• Customer satisfaction score

• Number of cases of non-availability of product

• Retail Operations: Channel Productivity Improvements: Sales ProductivityProvide inputs and support to develop sales team incentive programs

• Provide inputs to create communication of FAB to front end - digital and other media

• Incentive policy

• Employee satisfaction score

• Retail Operations: Store Operations: Training & DevelopmentCreate and develop the training Content and Modules to enable the sales staff

• Training calendar

• Year on Year business growth
• Number of customer complaint reduction