Digital Marketing Executive

17 hours ago

Malappuram, India Amani Travel and Tourism Full time

**Job Summary**:
**Key Responsibilities**:
**Digital Marketing**
- Manage and optimize the company’s website for better visibility, speed, and user experience.
- Develop and execute lead generation strategies to increase bookings and inquiries.
- Monitor and analyze campaign performance using Google Analytics and other tracking tools, providing insights and improvement plans.
- Manage online reputation and customer engagement through timely responses to reviews, comments, and feedback.
- Collaborate with the sales team to align marketing efforts with business goals.
- Stay updated on the latest digital marketing trends, tools, and algorithms.

**Content Creation**
- Create, edit, and publish engaging content for social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
- Write compelling copy for ads, blogs, newsletters, and marketing materials.
- Produce reels, and stories tailored for digital campaigns.
- Design visually appealing creatives using tools like Canva or Photoshop.
- Collaborate with influencers and partners to expand brand reach and visibility.
- Ensure content reflects the brand’s voice, resonates with target audiences, and supports lead conversion.

**Requirements**:

- Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, or a related field.
- 2+ years of experience in digital marketing and content creation, preferably in the **travel and tourism industry**.
- Strong understanding of social media management, trends, and engagement strategies.
- Experience with website management and analytics tools.
- Excellent communication, storytelling, and creative writing skills.
- Ability to work independently in a fast-paced, target-driven environment.

**Preferred Skills**:

- Knowledge of travel booking platforms and lead conversion strategies.
- Experience in video editing, influencer collaborations, and campaign storytelling.
- Basic to intermediate graphic design skills (Canva/Photoshop/Illustrator).
- Understanding of marketing automation tools (HubSpot, Mailchimp, etc.).

**Job Types**: Full-time, Permanent

Pay: ₹8,086.00 - ₹19,998.34 per month

**Benefits**:

- Cell phone reimbursement

Work Location: In person

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