Performance Marketing

7 days ago

Noida, India Leverage Edu Full time

**About Leverage Edu**:
At Leverage Edu, we are democratising access to global opportunities for students everywhere. By helping students make the right career choices with the aid of information and pathways that they can trust, we are opening doors to opportunities they could not access without the right guidance and support. Making sense of the complex web of courses, colleges, careers, and geographies is a tough task - by leveraging technology but connecting with students at a personal level, we help them maximise their potential.

To build towards this goal, we are looking for people with the ambition and hustle to make the world a smaller place and get people closer to their dream opportunities. We are building at a breakneck speed in one of the fastest-growing industries in the world, and the opportunities for growth are limitless.

**About the Role**:
We are looking for a Google Adword Specialist who is driven, self-motivated and highly passionate about working in the Ed-tech space while impacting careers via quality education & expert mentorship. You’ll work closely with top school graduates, ex-McKinsey, BCG, Deloitte, EY, Byju, Paytm employees to establish, nurture, and grow business across categories & territories. This is an amazing opportunity to learn from an extraordinary team, grow massively and to help students around the globe build an awesome career for themselves

**What you will do**:

- Build roadmap to streamline and grow online presence through search, display, Youtube, re-marketing, Gmail, Google for Business, location map
- Create, execute and optimize campaigns regularly either through an agency or by self
- Ensure to achieve lead generation, CPL and other metric targets (KPIs)
- Knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Generate regular reports, dashboards on all possible measures/parameters on all campaigns
- Brainstorm new and creative growth strategies
- Develop and monitor campaign budgets.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Identify the latest trends and technologies affecting our industry.
- Oversee and manage all contests, giveaways, and other digital projects.

**What you will need**:

- 3+ years of experience in managing Google Adwords and analytics
- Strong analytics skills and good knowledge of Excel.
- Ability to analyse data to optimize for strong performance
- Ability to conduct keyword research, analysis and new keyword opportunities
- Good written and verbal communication skills
- Keen attention to detail and adherence to deadlines

**What you will get**:

- Industry-best perks
- A phenomenal work environment, with massive ownership and growth opportunities
- A bunch of super young & enthusiastic colleagues in Tech/Marketing/PR/Editorial/Social Media & Events
- Quick iterations and deployments - fail-fast attitude
- Opportunity to work on cutting edge technologies, and lead teams in the future
- Access to a world-class mentorship network
- Create a massive, and direct impact of the work you do in the lives of people across the globe

Job Level: Senior

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