PPC Executive

2 weeks ago

Pitampura Delhi Delhi, India Tech2Globe Web Solutions LLP Full time

**Campaign Management**:

- Develop and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
- Conduct keyword research and create targeted ad copies to enhance campaign relevance and performance.
- Monitor budgets, bids, and campaign metrics to ensure optimal performance.
- **Keyword Research and Analysis**:

- Conduct thorough keyword research to identify high-performing keywords relevant to the business.
- Regularly analyze keyword performance and make adjustments to improve ad relevance and quality score.
- **Ad Copy Creation**:

- Write compelling ad copies that align with the brand messaging and encourage user engagement.
- Conduct A/B testing to identify the most effective ad variations.
- **Landing Page Optimization**:

- Collaborate with the web development team to ensure landing pages are optimized for conversions.
- Analyze user behavior on landing pages and make recommendations for improvements.
- **Analytics and Reporting**:

- Use analytics tools to track and analyze campaign performance, providing insights and recommendations.
- Prepare regular reports on key metrics, trends, and KPIs.
- **Competitor Analysis**:

- Stay informed about industry trends and competitor activities.
- Conduct regular competitive analysis to identify opportunities and threats.
- **Budget Management**:

- Manage daily, weekly, and monthly budgets for PPC campaigns.
- Optimize budget allocation based on performance and business priorities.
- **Collaboration**:

- Work closely with the marketing team to align PPC strategies with overall marketing objectives.
- Collaborate with graphic designers and content creators to create visually appealing and effective ads.
- **Stay Updated**:

- Stay abreast of industry updates, algorithm changes, and new features on advertising platforms.
- Implement best practices and adopt new strategies to improve campaign performance.

**Salary**: ₹12,732.14 - ₹30,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Bing Ads: 2 years (preferred)
- Search Ads: 2 years (preferred)
- Google Ads: 2 years (preferred)
- Google AdWords: 2 years (preferred)
- Google Ad Manager: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

**Speak with the employer**
+91 9953999812

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